Market wood fuel products

This standard covers the skills and knowledge required to market wood fuel products to customers. It involves identifying appropriate marketing and communication techniques and their costs and benefits, communicating appropriate messages about wood fuel products, including their benefits and impact on the environment and evaluating marketing activity to make sure it is bringing sufficient return for the

1. identify realistic markets and products for sale and assess

   suitability following standard operating procedures

   2. determine specifications and quantities of each product to be

   marketed

   3. quantify and value products to be marketed following standard

   operating procedures

   4. determine methods and point of sale to meet company

   requirements

   5. obtain best return for available products and services following

   standard operating procedures

   6. keep accurate and up-to-date records according to legislation and

   organisational requirements

1. legal duties for health and safety in the workplace and legislation

   covering your job role

   2. relevant legislation and requirements relating to clean wood fuels

   3. why marketing and promotion is important

   4. different ways to promote wood fuel products

   5. wood fuel's sustainability credentials and the benefit of using

   sustainably produced wood fuel and how this benefits woodland

   management

   6. carbon saving of wood fuel products in comparison to gas, oil coal

   or electricity

   7. how buying from a local quality assured supply helps the local

   economy and supports local jobs

   8. benefits of using recycled or reclaimed wood

   9. how to tie marketing and promotional activities in with the

   seasonal demand for wood fuel products

   10. existing and potential customers

   11. what motivates people to buy wood fuel

   12. wood fuel considered appropriate for cooking and its benefits

   13. benefits of different types of wood fuel products and how to

   portray them to customers

   14. how important environmental messages are to your customers

   15. how to evaluate which marketing and promotion mediums will

   reach your audience

   16. how to identify the costs and benefits of different marketing and

   communication techniques