Conduct user experience design assignments
Overview
Performance criteria
You must be able to:
- Identify user needs and organisational requirements with stakeholders to plan UX design activities 
- Collaborate with user researchers to review UX research discovery findings to define user flows 
- Produce user personas to represent key user groups 
- Create interaction plans to align user journeys to digital product navigation 
- Create UX storyboards to visually explore the user experience with a product design 
- Identify and select design patterns to solve common usability problems 
- Select organisational tools and techniques for designing user interactions for the required product or service
- Design interfaces and screen flows in line with user personas for digital products and services
- Develop and evaluate alternative design options and trade-offs and recommend design solutions
- Create sketches, wireframes and prototypes to allow testing of new design concepts
- Refine designs in response to UX research discoveries 
- Produce awareness guides to aid senior stakeholders understanding of how UX designs can improve organisational service delivery 
- Develop UX pattern libraries to produce reusable digital interface designs in line with organisational procedures 
- Document UX designs in line with organisational standards 
- Communicate UX designs and prototypes effectively to stakeholders including using prototypes, presentations, workshops, diagrams, reports and user stories
Knowledge and Understanding
You need to know and understand:
- The steps involved in applying user testing and UX research findings to inform accurate user centric designs and how to apply them
- User experience and user accessibility requirements for all potential users of digital products and services
- How to describe users' goals, tasks and the environment within which the products or services will be used
- The context of use for systems, products and services in supporting UX design goals
- How to facilitate co-design activities, bringing together the people who use, own and provide products and services
- Contemporary agile working methods and modern software development practices
- How to translate UX feedback to inform user stories
- How to develop user stories to describe features or capabilities for UX design goals
- How to use storyboards, screen flows, user flows, process flows and site maps to support user-centric design to deliver appropriate user experience
- How to map organisational and user needs to UX design development
- How to use analytics, user feedback, and UX research to evaluate and improve UX designs
- The importance of working closely with design teams to incorporate UX research findings into the design, so that it maintains focus on user needs
- The steps involved in simplifying the users' experience using a user-first approach and how to apply them
- That UX design patterns are reusable design components that are used to solve common usability problems that users experience
- How to identify suitable reusable design patterns for UX design to satisfy organisational and user requirements
- The main types of UX design patterns that target different core interaction functions
- Industry standard tools and platforms for designing interfaces and user interactions and how to apply them to UX design
- How to select the appropriate tools, methods and design patterns to design user interactions with and experiences of a product, system or service
- How to produce low and high-fidelity prototypes to explore new design concepts for interfaces and user journeys using industry standard tools
- The steps involved in creating clear and optimal interaction design for products and services
- How to redesign products and services to apply user-centred thinking to existing products and services
- How to specify measurable criteria for the required usability and accessibility of products and services
- How to test and evaluate products and services with a focus on usability and accessibility
- How to communicate the value of UX design and interaction across the organisation