Evaluate user experience research findings
Overview
This standard is about evaluating User eXperience (UX) research findings.
User-centred design (UCD) is an iterative design process which focuses on users and their needs to inform the design or redesign of products or services that allow users to participate fully to achieve their goals with a positive user experience. In UCD, design teams involve users throughout the design process to develop UX research insights that inform interaction design and the design of service journeys using inclusive and accessible design methods.
Evaluating UX research findings involves collating and organising UX research data, applying tools to analyse outcomes to derive insights, acting on UX research results to prioritise issues and identify UX improvements. This includes showing how user expectations are evolving and recommending changes to improve user experience.
This standard is for those who need to evaluate UX research findings as part of their duties.
Performance criteria
You must be able to:
- Determine the evaluation criteria to be used for user experience data analysis
- Plan UX discovery analysis to produce new insights
- Collect quantitative and qualitative data from UX research to perform analysis
- Organise and structure user experience discovery analysis findings to maintain auditable records
- Analyse UX research findings data to identify trends and patterns and inform actionable insights
- Develop user stories to inform UX insights
- Synthesise and present user research findings in a creative, clear, rational way that is easy for colleagues to interpret
Resolve potential conflicts between user requirements identified to validate requirements specifications
Develop UX analysis tools, techniques and standards as part of the organisation's framework for user-centred design
- Produce UX discovery findings reports to identify actionable insights and recommendations
- Provide expert advice and guidance to support the UX insights produced
- Communicate UX research analysis results and recommendations to stakeholders
Knowledge and Understanding
You need to know and understand:
- How to plan UX research results analysis
- How to analyse qualitative and quantitative UX research data
- How to organise and manage UX research data using standard storage systems or purpose-built UX research platform to maintain auditable records
- The importance of maintaining audit trails from insights and recommendations to source feedback provided by users
- How to synthesise and present UX research data in easy to interpret formats
- How to build a rich picture of users and their requirements
- Industry standard UX research tools and methods and how these are applied
- Organisational usability and accessibility practices and standards
- How to apply UX research findings to all stages of design, from discovery to Alpha, Beta, and Live
- The strengths and limitations of different UX research methods, both quantitative and qualitative, and how to deploy these appropriately
- How to develop user stories
- How to apply accessibility guidelines to UX research findings
- The steps involved in providing expert advice and guidance in UX research analysis and insights
- How to produce UX research analysis results and recommendations
- How to communicate UX research analysis results and recommendations to stakeholders at all levels