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Evaluate ideas for radio and audio content

URN: SKSRACC7
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved on: 2024

Overview

This standard is about evaluating ideas and assessing them against the requirements of the radio station, production or programme.
 
It is also about determining appropriate treatments for the selected ideas.
 
This standard is for those who evaluate ideas for radio and audio content.

Performance criteria

You must be able to:

  1. evaluate ideas for content against the requirements of the radio or audio production and established success factors
  2. assess levels of creative risk in pursuit of new and original content ideas
  3. select content ideas that have the greatest potential to meet editorial and artistic production requirements
  4. explain the reasons for selecting and rejecting content ideas
  5. provide feedback to others about the suitability and quality of their ideas
  6. justify the treatments identified for selected content ideas in terms of radio or audio production requirements
  7. give others opportunities to contribute to the development of a content idea

Knowledge and Understanding

You need to know and understand:

  1. the requirements of the radio station, radio or audio production or programme against which any content ideas are to be assessed
  2. the specific criteria for judging and selecting content ideas
  3. the potential audiences and their known characteristics and preferences
  4. the legislation, industry regulations and organisational editorial guidelines
  5. the methods of providing feedback to others to maintain their motivation
  6. the cost, technical and logistical implications of realising content ideas for radio or audio productions
  7. the concepts of format and structure applicable to the treatment of ideas for radio and audio content

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSRAC9

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

evaluate; ideas; radio; audio; content; production requirements; cost; feedback; editorial guidelines;