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Pitch ideas for radio and audio content

URN: SKSRACC6
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved on: 2024

Overview

This standard involves "pitching" (presenting) ideas for radio or audio content to producers, editors or commissioners in a way that is both professional and persuasive. It is about being clear about the key elements of your pitch and what makes the idea distinctive.

It is about supplying all the necessary background information about the practicalities of production and a realistic estimate of costs.

This standard is for those who pitch ideas in the radio and audio industries.

Performance criteria

You must be able to:

  1. present pitches for ideas for radio or audio content
  2. check that information to support proposals is accurate, relevant and with estimates of costs
  3. check ideas comply with relevant legal and copyright restrictions and current codes of practice
  4. present your proposals in the specified format
  5. present ideas clearly in line with the production requirements
  6. identify the resources for the radio or audio production
  7. confirm proposals are within the constraints of time and budget
  8. seek clarification, adapt or reformulate your proposal based on feedback

Knowledge and Understanding

You need to know and understand:

  1. information about the potential audience and market, station style, production genre or format
  2. how to demonstrate that the idea is original and meets radio or audio production requirements
  3. how to create and adapt presentations to different recipients
  4. how to identify and prepare relevant background information
  5. how to estimate radio or audio production costs
  6. how ideas are realised in different environments
  7. the production requirements for content length and style, duration, audience and cost bracket
  8. the key legal and ethical considerations which affect the use of information such as copyright restrictions
  9. the different aspects of current codes of practice
  10. how to prepare for questions from decision makers
  11. how to amend proposals based on feedback

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSRAC8

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

pitch; present; radio; audio; content; ideas; proposals; costs; copyright; production requirements; feedback;