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Originate and develop ideas for radio and audio content

URN: SKSRACC3
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved on: 2024

Overview

This standard is about originating and developing ideas for radio and audio content and applying creative thinking and storytelling techniques, as well as an understanding of the context or market for your ideas. It is about understanding the requirements of radio stations, productions and programmes and different genres, and identifying factors which have contributed to past successes or failures.
 
This standard covers using appropriate research methods, accessing reliable sources of information, and confirming that proposals are realisable within budget limits.
 
This standard is for those who originate and develop ideas in the radio and audio industries.

Performance criteria

You must be able to:

  1. establish the requirements of the radio station, production or programme, and the target audience
  2. originate and develop ideas for radio and audio content to meet production requirements, and appeal to the target audience across all relevant platforms
  3. use research methods to meet production requirements which comply with relevant legal and ethical constraints
  4. discuss and test initial ideas with others to develop proposals for radio and audio content
  5. develop detailed radio and audio content ideas to confirm  that they can be realised within available resources  and time frame
  6. identify determining factors for the success or failure of past radio and audio productions
  7. check available and accessible sources to verify the originality of ideas
  8. identify opportunities for visualisation and other ways to use an idea across multiple platforms

Knowledge and Understanding

You need to know and understand:

  1. the station, production or programme at which radio and audio content is aimed and its target audience
  2. the characteristics and preferences of the intended audience
  3. how to apply creative thinking and storytelling techniques to originate content ideas
  4. how to draw on sources of potential ideas - including personal experience, expert research and all forms of social media
  5. how to work collaboratively with others and why it is important to do so
  6. how to develop initial ideas into proposals, the questions to ask, and if any further information is required
  7. any possible issues of legislation, regulation or editorial policy and how they should be addressed
  8. how to identify what has made previous radio and audio content ideas successful
  9. how to identify sources of relevant specialist knowledge
  10. the techniques for radio and audio visualisation, and how content can be developed to create content across a range of platforms

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSRAC5

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

originate; develop; ideas; radio; content; production requirements; production; visualisation; storytelling techniques; audience;