Present a radio or audio production

This standard is about presenting radio and audio productions, such as programmes or podcasts; building credibility and rapport, and by communicating succinctly, knowledgably and engagingly with audiences.
 
It is also about understanding the various roles of radio and audio presenters in music and speech radio and audio.
 
This standard is for those who present a radio or audio programme or podcast.

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1. establish the context and purpose of your role as the presenter of the radio or audio production
2. build rapport with your audience based on the information you have about their characteristics, interests and expectations
3. prepare, research and undertake commentary on events for the radio or audio production, its audience and the subject matter
4. engage with the subject matter and radio or audio content in ways that build your credibility with the live or listening audience
5. operate studios, recording and other technical equipment in line with instructions from manufacturers and technical colleagues as required
6. work within radio or audio production requirements, and follow the production process, including timings
7. comply with the relevant legislation, regulations and organisational codes of conduct
8. ensure that your personal presentation and appearance suits the occasion and location when working face-to-face with audiences
9. review listener/audience feedback and contribute to any responses in line with organisational requirements for the production
10. listen to the output and review your own performance on an ongoing basis
11. seek and receive feedback on your performance from your manager or production colleagues on a regular basis
12. identify opportunities to develop and improve your performance

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1. the range of station styles, programme and podcast genres and formats in radio and audio, and the different presenting roles they demand
2. the presentation disciplines relevant to different genres including music, news, or documentary
3. sources of audience information, particularly those that are specific to each target audience/listeners
4. how to develop an authentic presentation style appropriate to each target audience/listeners
5. how to adapt your style depending on the subject matter and format of the production
6. the importance of using appropriate language understanding ethnicity, gender, age and sexual bias
7. the power and influence that presenters can have on audiences/listeners and the responsibilities of presenters in managing these
8. the legislation, regulations and organisational codes of conduct that apply, and your particular responsibilities as a presenter
9. the technical process of recording sound and the significant characteristics of various types of recording and editing equipment
10. how to operate studios, recording and other technical equipment in line with instructions from manufacturers and technical colleagues
11. how to assess your own performance against radio or audio production criteria and learn from experience and mistakes
12. the importance of continually reviewing your performance in order to develop your skills

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3

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2027

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Current

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Original

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ScreenSkills

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SKSSC29

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Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

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audio; radio; present; production; presenter; performance; audience; rapport; podcast; studio; technical equipment;

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