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Evaluate the success of radio and audio productions

URN: SKSRACC24
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved on: 2024

Overview

This standard is about evaluating the success of radio and audio productions. contributing to production reviews and offering and receiving constructive feedback.
 
It requires being clear about the criteria for success on which the radio or audio production, is being judged, and learning from the review process.
 
This standard is for those who evaluate the success of radio or audio productions.

Performance criteria

You must be able to:

  1. evaluate radio or audio productions against agreed criteria
  2. check that the reasons for your evaluations  are clear and justifiable
  3. use quantitative and qualitative data to assist in the review process
  4. encourage frank and open reviews of radio or audio productions and contribute to them
  5. feedback to others about their contribution
  6. establish and participate in review processes for radio or audio productions, providing information that can be used for future improvement
  7. produce an evaluation report including recommendations for improvement

Knowledge and Understanding

You need to know and understand:

  1. the audience or production requirements against which any radio or audio is to be assessed
  2. how to develop criteria for judging the success of radio or audio productions
  3. methods of providing feedback and how to offer constructive feedback
  4. how to identify relevant quantitative data on audiences, marketing and sales
  5. sources of qualitative feedback from audiences, advertisers or other key stakeholders relevant to the radio or audio production
  6. how to capture and disseminate knowledge gained from radio or audio production reviews
  7. the legislation, regulation, current broadcast standards and industry codes of practice
  8. how to apply lessons learnt to future productions

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSSC27

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

audio; radio; success; evaluate; productions; production requirements; audience; success; agreed criteria; legislation; broadcast standards;