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Contribute ideas to the creative process in radio and audio

URN: SKSRACC2
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved on: 2024

Overview

This standard is about contributing ideas to the creative process in radio and audio.
 
You will need to use the techniques of storytelling, think creatively, collaborate with others, and overcome any obstacles to creativity.
 
This standard is for those who contribute ideas to the creative process in the radio and audio industries.

Performance criteria

You must be able to:

  1. identify the creative possibilities that are appropriate for the genre and distribution platform
  2. apply concepts of storytelling, format and structure to the development of creative content
  3. generate ideas for radio and audio content using valid creative thinking techniques
  4. present your ideas for radio and audio content to others in ways that show their advantages
  5. respond constructively to the ideas of others
  6. collaborate with others in ways that allow knowledge and good practice to be shared
  7. identify risks to new ideas and creativity and mitigate these

Knowledge and Understanding

You need to know and understand:

  1. the creative opportunities and limitations of platforms and devices for the delivery of radio and audio content
  2. the basic principles of storytelling and how to apply them to the creation of radio and audio content
  3. the concepts of format and structure in relation to all types of audio and multi-platform content
  4. the creative opportunities and limitations of radio and audio visualisation techniques
  5. the use of techniques to stimulate ideas generation and creative thinking for radio and audio content creation
  6. the benefits of collaborative working and knowledge sharing
  7. how to take acceptable risks to create and innovate and learn from best practice and previous mistakes
  8. the relevant legal, ethical, editorial and organisational policies that may apply

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSRAC4

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

audio; radio; genre; distribution platform; generate ideas; present ideas; storytelling; content; content creation;