Create production graphics

This Standard is about planning titles, credits, live action graphics and nameplates and placing them in the film. Production graphics may involve graphics superimposed on already shot material, graphics, animation or graphics superimposed on specially shot material and music or other sound. Creating production graphics involves generating and pooling ideas and helping to realise the vision. This Standard should apply to anyone who is involved with the creation of production graphics.

1. obtain information on the schedule, workflow, budget and role of

   production graphics from reliable sources

   2. agree the techniques and methods to be used with relevant

   decision makers

   3. develop and propose styles of production graphics that match or

   enhance the genre, mood and production profile

   4. develop ideas that tell the title story

   5. agree the required look and feel with clients that takes account of

   their vision and ideas

   6. select or design styles that are consistent with the required look

   7. agree the selection of sequences from productions with relevant

   people when graphics are to be superimposed

   8. commission film sequences or animation consistent with the style

   and role of titles and credits

   9. adjust colour, image sharpness and other textural enhancements

   to fit the required look and feel using colour grading and other

   artists when needed

   10. make sure production graphics are legible in format and duration

   and comply with relevant statutory regulation

   11. make critical judgements about audio and visual quality against

   expected artistic standards

   12. maintain security for files and other materials in line with company

   requirements

1. types of production graphics

   2. techniques of superimposition

   3. graphics techniques

   4. typefaces and their impact

   5. sources of information about role of production graphics,

   workflow, budget and schedule and how to access them

   6. how to collaborate and cooperate with clients in creative

   conversations

   7. how to adjust colour, image sharpness and other textural

   enhancements, including digital diffusion and softening

   8. how to discuss the role of production graphics and interpret these

   in graphical/visual terms

   9. how to assess video and audio quality to expected artistic

   standards

   10. current statutory regulation, viewing standards and professional,

   national and international standards of delivery and expressions

   of best practice for the range of platforms and content

   11. company procedures relating to file storage, back up and security