Develop designs to meet the brief
Overview
This standard is about developing viable designs to brief. It involves discussing the design brief with the relevant people and identifying the parameters and the technical implications.
It is also about the initial part of the design process and the development of ideas from a design brief or a non-pictorial script. It can be about adapting existing design options and design economies that are consistent with the brief or developing alternative options that show potential.
This standard is for those working as a Production designer.
Performance criteria
You must be able to:
- identify design options which are technically feasible and meet the parameters of the brief, the budget, the schedule, and the skills of the suggested crew
- consider environmental impact and sustainability of design options
- identify new and innovative design solutions and approaches when initial selections are not sufficient
- discuss selected design options with relevant people and note their observations
- develop and evaluate design options against the design brief to ensure they are technically feasible and meet design parameters
- present evaluations and feasible design options to assist decision makers
assess changes to the design brief and make option recommendations when it is not possible to produce one solution that meets all requirements of the brief
assess the implications of modifying the design brief and record the outcomes
- present assessments, conclusions, and recommendations to promote understanding and acceptance
Knowledge and Understanding
You need to know and understand:
- the parameters of the brief, the budget, the schedule and the skills of the suggested crew
- different sources of new and existing design options
- how to develop design options
- the benefits and uses of design bibles, colour palettes and design aesthetics
- how to identify, assess and select new and existing design options consistent with the brief
- how to present evaluation results and feasible design options to assist selection by decision makers
- when to respect the parameters of the design brief and when to question them
- how to work effectively within a constrained budget or schedule
- the value of other people's ideas, and how to use them when appropriate
- the role of department leads clients and directors in decision making
- the types of evaluation for testing design solutions
- why it is important to have a "lock off point" after which changes cannot be made
- different methods of data presentation
- requirements for recording the options selected and any modifications made
- why it is important to provide opportunities to others to ask questions and seek clarification