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Interpret the brief and prepare the design visualisation

URN: SKSPD1
Business Sectors (Suites): Production Design
Developed by: ScreenSkills
Approved on: 2022

Overview

​This standard is about reaching full agreement and shared understanding of the brief and design visualisation, it is also about ensuring that it meets the creative vision and is practicable and achievable within the budget and time parameters.

It is an iterative process that may involve many versions. It may involve working from or refining a predefined brief or it may involve creating one.

This standard is for Production designers.

Performance criteria

You must be able to:

  1. ​identify requirements or creative concept, the directors, the producers, or the creative teams may have
  2. collate information about the period, genre, and type of production in relation to the design requirements to make creative design decisions
  3. interpret the production brief considering the feasibility to meet the creative vision
  4. suggest amendments, additions, or alternatives to enhance the brief when required
  5. develop design visualisation that portrays the desired era, place and context
  6. consider how the use of visual or special effects may affect design visualisation
  7. confirm with relevant people that you have a shared understanding of the design
  8. check and confirm that your interpretation and design visualisation are technically feasible
  9. check and confirm that design visualisation can be achieved to meet production requirements
  10. suggest viable alternatives if requirements change

Knowledge and Understanding

You need to know and understand:

  1. ​how to obtain the production brief and how to interpret the design requirements
  2. where to get information on the budget, schedule and likely location
  3. how your experience, skills, knowledge, and judgment influence your creative input
  4. how to portray time, place, and context through colour, design and objects
  5. sources of information on colour, design and objects for particular eras, genres, locations and contexts
  6. how visual effects can be used to enhance production design
  7. visual representation tools and the benefits and disadvantages of these
  8. how to present and justify your designs
  9. how to identify the cost implications and the practicalities of realising visualisations, including materials, equipment, locations, and budgets
  10. the technical feasibility requirements and assessments
  11. the impact of changing requirements including budget cuts or changing creative vision

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2026

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSPD1

Relevant Occupations

Arts, Media and Publishing, Associate Professionals and Technical Occupations, Crafts, Creative Arts and Design, Design Associate Professionals, Media and Communication

SOC Code

3417

Keywords

brief; design; visualisation; agreement; understanding; vision; budget; time; parameters;