Deliver scripts for non-scripted productions
Overview
This
Standard involves writing scripts, cues or links for a non-scripted production
or briefing other writers, so that they can deliver what is needed. This could apply to broadcast, online
publication or multi-platform use.
It
is about writing drafts, checking the final written material for accuracy and
suitability for its purpose, and suggesting amendments and alterations in a
helpful and constructive way.
It
is also about ensuring that the tone and style of the writing is appropriate
for the production.
You need to be mindful that the
creative process is, by its nature, not tangible. You therefore, have to manage
a range of creative relationships in a flexible and collaborative manner in
order to create a well-formed script.
This Standard is for those
involved in non-scripted production development including production
executives, series producers and production managers.
Performance criteria
You must be able to:
produce
briefs which provide accurate and clear information about research findingsproduce
briefs that follow agreed treatments for broadcast or online publicationcheck
that briefs contain only essential details and provide relevant sources for further
advice and informationallow enough
time for items to be written within agreed deadlinesensure
that content is adapted when required to reflect changes to productionsconfirm
any changes with decision-makersuse
information from appropriate sources to verify that written contributions are
factually accuratewrite
contributions in a style and length appropriate to agreed treatments for programmes,
voice-overs, links, cues or multi-platform usemake clear
suggestions for correction, amendment or improvement at appropriate timesensure
work is completed within agreed timescales and budget limitsmake
sure content complies with research findings, agreed treatment, intended use
and production style and formatverify
that written content and audio visual elements complement each othercheck
that written content complies with legal and ethical considerations relevant to
productionsrefer potentially sensitive material to appropriate people
Knowledge and Understanding
You need to know and understand:
how to produce an agreed brief, script or
treatmenthow to usefully assist writers
the common potential legal and ethical issues
that can arise in the written form, and how to develop content or scripts to
avoid those problemsthe timescales, budgets and editorial requirements
for drafting contentto whom to refer potentially sensitive material
the appropriate writing styles for different
types of delivery platformshow to create appropriate briefs for different
length durationhow to check scripts and content for accuracy
how to work collaboratively with others
including how to constructively suggest improvements or alternatives