Provide release material for the delivery of productions
Overview
It is about writing, editing and preparing material for publication, and knowing what information to issue and how best to present it according to the nature of the audience. Such material may be produced during production, as well as post production.
This Standard is for those involved in marketing productions.
Performance criteria
You must be able to:
identify and agree the need for and requirements of post-production publications with appropriate people
identify with decision makers the resources and timescales needed to produce release material
discuss and agree the style, intended audience, content, length and quality of release material with appropriate people
collate and assess factual and graphic material for relevance and accuracy
prepare draft copies that meet requirements
discuss draft release material with decision makers at appropriate times
agree final material which balances the needs and interests of the audience with time, costs and legal constraints
maintain effective communication with releant people to produce and deliver release material on time and within budget
make sure material complies with research findings, agreed content and style, editorial policy and print or website specifications
identify and remedy any error or omissions in proofs without delay
confirm that all content has been checked for copyright
ensure delivery and distribution are carried out as agreed
inform relevant people about how release material can be obtained by the general public
Knowledge and Understanding
You need to know and understand:
editorial policy and how it affects the use of material
intended audience, and the implications for selecting material
timescales and resources needed to produce material
who you need to liaise with and when including decision makers, designers, printers and publishers
the purpose, scope, style and format of material
legal and ethical constraints associated with publications including those relating to sensitive or contentious issues
how to confirm that copyright checks have been put in place for all released content
how to identify and remedy errors and omissions in proofs
use of taster and behind-the-scenes materials on social media