Generate ideas for film or television productions
Overview
Performance criteria
You must be able to:
research and analyse data and information from relevant sources to generate ideas
develop ideas that have the potential and substance to meet production and market requirements
suggest ideas or improvements to ideas that take account of format, style, budget and potential audience
outline the differences and similarities between ideas and similar productions to verify the originality of ideas
develop outline proposals and detailed treatments that use clear and persuasive language
create taster materials when they will help to pitch ideas to others
adapt treatments to meet schedule and budget requirements
use information from reliable sources to confirm that there are minimum risk factors to projects and the production company
comply with all relevant regulations and codes of practice when developing ideas
suggest named cast and crew who you consider suitable for the realisation of productions
include appropriate information when pitching ideas to producers, funders and commissioning editors to secure funding investment and distribution
determine the potential for optimum multi-platform production and distribution
discuss and negote with relevant people during the idea development process
Knowledge and Understanding
You need to know and understand:
sources of ideas and how to access them
current trends and developments, as well as the changing needs of the industry
different genres and what is expected in each one
all aspects of production, from development to delivery
the creative and budgetary requirements of investors
how budget, technical and logistical factors can impact upon ideas and schedules
how to check that ideas are original and do not contradict regulations or policies
how to create effective taster materials and when it is beneficial to do so
the impact that production requirements, editorial policy and the potential audience will have on the success of ideas
the regulatory framework and codes of practice for productions
key legal and ethical considerations which affect the use of information in productions
how to minimise factors of risk to productions and production companies
how to out-source development know-how and market awareness and when it is appropriate to do so
the value and benefit of working with sales agents and distributors
how potential distribution and optimum multi platform plans can work for ideas
how to create and pitch effective packages for potential investors
how to work with others in an encouraging and constructive manner through the development process