Write scripts for audio or video content

This Standard involves writing scripts for audio or video use - to be read by a reporter, presenter or performer. It requires using language, content and style to suit the genre, format and target audiences.

It is about identifying whether the writing is a creative storytelling narrative or a functional script with cues, intros and back announcements. It involves establishing and working to deadlines while ensuring compliance with relevant laws, regulations and organisational guidelines.

This Standard applies to all those who write scripts for multi-platform use.

1. write in a clear, conversational and readable style, avoiding jargon and cliché 2. use expected punctuation, grammar and spelling, providing phonetics when required for pronunciation 3. vary language, content and approach to suit the requirements of the genre, format and target audiences or the style of a presenter for whom the scripts are being produced 4. check that information contained in the script is accurate 5. use the relevant layout and annotation for the genre and purpose 6. write appropriate intros, cues, outros or back announcements, avoiding duplication between cue and script 7. ensure that the audio or visual script content complies with relevant laws, industry regulations and organisational guidelines 8. inform relevant colleagues without delay when difficulties arise in producing scripts 9. deliver scripts to agreed lengths and to deadlines