Maintain professional practice in journalism
Overview
Performance criteria
You must be able to:
present ideas for editorial and related multimedia content to relevant people
select the most suitable delivery platform for the content being created
use editorial content to tell a story that is appropriate for the platform being used
use reliable sources of information to keep up-to-date with industry and market developments, new technologies, creative ideas and techniques, and best practice
collaborate with colleagues at appropriate times
discuss and negotiate work with others to enable achievement of joint outputs
produce work to the required standard in line with creative needs and budgetary constraints
devise and implement contingency plans that deliver your work on time
respond to feedback on your work in a constructive manner, adapting your work or behaviour as required
manage your own continuing professional development on an ongoing basis
use industry-standard equipment and software to meet requirements
use the appropriate conventions for naming and storing digital data so that it can be identified and accessed by yourself or others
Knowledge and Understanding
You need to know and understand:
- the structure of the UK media, its subsectors and the role journalism plays in each sector
- key stakeholders in the industry and their roles including regulators and representative bodies
the impact of digital technologies and how media convergence affects journalism
the different delivery platforms for editorial content - their benefits and drawbacks
the implications of multiplatform distribution of editorial content
the need for multiskilling and the range of functions and roles in a multi skilled journalistic environment
how multimedia content and visualisation can be used to promote editorial content, and increase audience engagement
how your role relates to those of others and how to work collaboratively
how to present ideas to colleagues and gain their support
how to conduct discussions and negotiations in a professional manner that promotes co-operation
how to make the most efficient use of available resources
how others may need to use the work you produce
the common problems that may occur in your work and how to use contingencies to minimise their impact
how to encourage people to give feedback about your personal performance and how to respond positively to this
relevant sources of information to keep your skills and knowledge up-to date
how to use relevant equipment or software effectively and efficiently
the aims, values, direction and priorities of your organisation