Plan the realisation of content for games and interactive media projects

Business Sectors (Suites): Games and Interactive Media
Developed by: ScreenSkills
Approved on: 30 Mar 2021


​This standard is about scoping and planning how content of games or interactive media projects will be realised. This includes identifying messages, themes, and personality for content, specifying assets required, creating a metadata scheme and developing guidance, house styles and policies for games or interactive media projects.

This standard can apply to games or interactive media. Interactive media can involve any type of interactive media content, products or services including, but not restricted to, websites, applications, or online marketing campaigns. 

Games and interactive media projects can be for multi-platform or multi-channel use and can also involve the use of immersive technology which can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).

This standard is for anyone who is involved with planning the realisation of content for games or interactive media projects.

Performance criteria

You must be able to:

  1. analyse relevant product information to identify messages, themes, personality and any other appropriate aspects for projects
  2. liaise with project sponsors when required to identify factors that affect content
  3. specify where existing assets can be used or adapted to achieve projects, taking account of intellectual property rights
  4. specify which new assets need to be developed to realise projects, taking account of the skills required to work with the technology involved
  5. produce specifications of required assets in approved organisational formats
  6. specify metadata schemes to classify content which meet product and technical requirements
  7. specify instructions in approved organisational formats for the inclusion of metadata or other supporting information with content
  8. develop guidance, house styles and policies that meet industry standards for testing, usability and accessibility
  9. record guidance, house styles and policies for content contributors that are clear, realistic, relevant and easy to access

Knowledge and Understanding

You need to know and understand:

  1. ​how to obtain product information relevant to identifying messages, themes and personality and the types of assets that may need to be developed
  2. constraints or considerations arising from the technical platforms being used including display capabilities, processing power, storage capacity and data-transfer rates and the current technology base in the organisation in which you are working
  3. the capabilities, opportunities, limitations and constraints of available technologies and approaches including the applicability of real-time animation
  4. how and when to liaise with project sponsors
  5. organisational processes, resource issues, or other factors that may affect project sponsor's on-going ability to create, update and manage content
  6. the interrelations between content, design and technology including any requirements for localisation
  7. differences required for the development of prototypes and end products
  8. the resources, capabilities and skills available to projects
  9. industry standards and guidelines for diversity, inclusivity, usability, accessibility and ethics including those relating to user comfort, quality of experience, emotional intelligence and behavioural psychology
  10. the use of instructional text, when it may be needed, accessibility issues relating to its display and how it can be enhanced with the use of other assets
  11. techniques to test content during development
  12. current metadata and interoperability standards and how to select or create metadata schemes to classify content
  13. legal and contractual implications of using material in which others hold intellectual property rights and when and where to seek permission to use that material.
  14. constraints or considerations arising from use of a content management system or content database


Scope Performance

Scope Knowledge





Links To Other NOS

External Links

Version Number


Indicative Review Date

30 Mar 2026





Originating Organisation


Original URN


Relevant Occupations

Arts, Media and Publishing, Crafts, Creative Arts and Design, Media and Communication, VFX Technician, Animation Professionals, AR/VR Technician, Interactive Media Professionals, Games Professionals

SOC Code



interactive media; games; gaming; websites, applications; online marketing; AR/VR; 360; immersive technology; mixed reality; augmented reality; end user; multi-platform; multi-channel; VFX; animation; content; plan; key message; theme; tone