Work effectively in the creative industries

Business Sectors (Suites): Creative Media Generic Skills
Developed by: ScreenSkills
Approved on: 31 Mar 2019


This Standard is about understanding your role on each project and how it relates to other roles and departments. How you carry out your work in a productive way and respond positively to changing requirements and circumstances. You must also keep up-to-date with changes in industry practice.


Performance criteria

You must be able to:

1 manage your own time and contribution making sure
your work has a positive effect on others involved

2 ensure your work is delivered on time and meets the

3 exchange knowledge and skills with others you work
with and ask for help when you need it 

4 interpret problems and find solutions to best
achieve desired outputs

5 share work with others when appropriate and
constructively use feedback to revise work when required 

6 remain flexible,
adaptable and positive to new directions, creative requirements and technical

7 identify when changes requested by others will have
an adverse effect on budget, timescales, end result or other parts of the work
and communicate this in an appropriate manner 

8 store and provide work to others in an appropriate
manner for the job and the organisation in which you are working 

9 maintain confidentiality of sensitive information in line with organisational procedures and data protection requirements

10 seek help or advice when limitations in your
knowledge or expertise will impact on schedule, budget or quality

11 keep up to date with emerging practice and changes
in software and associated technology 

12 develop an ethos to learn and seek out learning
and networking opportunities, identifying those that will be most beneficial to

Knowledge and Understanding

You need to know and understand:

1 the design requirements 

2 the pipeline or workflow and how your role and the roles of others fit into it

3 how your role and responsibilities may need to change to handle
the different requirements of different pieces of work

4 the implications of your decisions on the budgets and
resources with which you are involved 

5 the brief for the work and how to interpret requirements
and parameters

6 how and when to ask questions to improve your practice

7 how to react appropriately and deal with negative
comments and additional requests

8 how to adapt workflow or pipelines and plan solutions to
deal with the unexpected 

9 how to work as part of a team

10 how to identify when previous ideas or work can be reused or adapted 

11 how to store work  

12   the implications of current legislation and regulations covering data protection 

13 how to use online resources to learn tips and find out
what others are doing

14 how to constructively query and challenge others’
decisions and when it is appropriate to do so

15 the limitations of the software you use both in what you
do and where you can work

16 sources of
information about developments in the industry 

17 available networking
and learning opportunities and how to access them


Scope Performance

Scope Knowledge





Links To Other NOS

External Links

Version Number


Indicative Review Date

30 Mar 2022





Originating Organisation

Screen Skills (formerly Creative Skillset)

Original URN


Relevant Occupations

Arts, Media and Publishing, AR/VR Technician

SOC Code



Role; workflow; changes; organisation