Develop and use professional networks in the creative industries

This standard is about developing professional networks to support your current and future work and personal development.
 
These networks can include a wide range of people. including colleagues you work with directly, people from other organisations and businesses, clients and customers, members of professional and trade associations and social media contacts.

This standard could be used in all roles in the screen industries and also applies to wider creative industry roles for example theatre, live events, cultural heritage and design occupations.

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1. participate in networking activities and build a network of business contacts
2. make the first approach when an opportunity to network arises
3. establish rapport with others
4. communicate a consistent message, including your non-verbal signals
5. tell people what you have to offer and how it is complimentary to their way of working
6. make contact with as many people as possible in networking situation
7. follow through on commitments to make further contact or take action
8. recommend people in your contact network when you are unable to provide a service or product
9. find ways to maintain contact with new and existing contacts
10. identify business relationships that are not working as well as they should and try to improve them
11. respect the differences between people from different cultures or backgrounds
12. recognise that people have different approaches in and adapt your behaviour to accommodate this
13. establish and maintain a professional online presence as required

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1. how to develop rapport when meeting people
2. how body language can influence your communications with others
3. how to listen attentively and show that you have actively listened
4. how to spot opportunities and find possible connections with your own situation
5. how to promote what you do in a way that will encourage other people to find out more
6. the importance of acting with integrity
7. what you need to do to develop and maintain respect and trust
8. how to recognise and respect boundaries in your relationships with others
9. how you benefit by introducing and referring your contacts to others when the opportunity arises
10. how to maintain networking relationships
11. the benefits and disadvantages of the formal network groups available
12. how to recognize and respect the differences between people from different cultures or backgrounds
13. what influences people to behave in certain ways
14. the tools to use for self-promotion
15. ways to market yourself and your services in your industry
16. the benefits of a professional online presence and the options to achieve this including promotional websites, blogs and use of social media

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3

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2027

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Current

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Original

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ScreenSkills

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SKSGS12

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Arts, Media and Publishing, Crafts, Creative Arts and Design, Design Associate Professionals, Marketing Associate Professionals, Media and Communication, Media Associate Professionals, Performing Arts, Technical Services and Distribution (Film & TV), Post Production Professionals, Sound Production Professionals (Film & TV), Animation Professionals, Physical Special Effects Professionals, Technical support roles for Sound Recording and Music Technology , Digital Marketing Occupations, Interactive Media Professionals, Games Professionals

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develop; use; professional networks; trade associations; clients; customers; networking; rapport; online presence; integrity; social media; creative industries;

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