Generate ideas for a media production

Business Sectors (Suites): Animation
Developed by: ScreenSkills
Approved on: 01 Mar 2017


This Standard involves originating, developing and presenting ideas, drawing on your knowledge, experience and understanding of industry requirements. It is about initiating ideas, developing existing ones by suggesting improvements and understanding how viable ideas are realised within different media and formats. You may work alone or in collaboration with others. You will need to demonstrate knowledge of the marketplace, current and future trends and how your idea works within those parameters. You will also need to consider any legal, ethical and moral considerations where necessary. This Standard is about knowing how to package the idea and present it to potential investors. You will also need to be sure that the idea represents your/the production companys own brand and that of potential investors. You will need to be committed to the idea and ensure that this is evident in your development of the proposal. This standard is for you if you generate ideas for a media production.

Performance criteria

You must be able to:

  1. research and analyse data and information from reliable sources

    to inform ideas

    1. develop ideas that have the potential and substance to meet

    production and market requirements

    1. suggest ideas and any necessary improvements for a particular

    production including its format, style, budget and potential


    1. use reliable information to verify, when required, that ideas are

    original, outlining differences to any similar productions

    1. write outline proposals and detailed treatments using clear and

    persuasive language

    1. make sure any taster materials you create portray sufficient

    information to enable people to understand the idea

    1. adapt treatments to meet changing schedule and budget


    1. use reliable information to confirm that there are minimum risk

    factors to the project and the production company

    1. generate ideas that adhere to relevant regulations and codes of


    1. suggest named cast and crew you consider suitable for the


    1. pitch ideas to producers, funders or commissioning editors in a

    way that secures funding, investment or distribution

    1. determine optimum multi-platform production and distribution

    plans that can be developed in parallel to the proposed idea

    1. encourage constructive discussion and negotiation with relevant

    people to manage the development process

Knowledge and Understanding

You need to know and understand:

  1. sources of ideas and how to access them

    1. current trends, developments and the changing needs of the


    1. different genres and what is expected in each one

    2. all aspects of production, from development to delivery

    3. the creative and budgetary requirements of investors

    4. how the budget, technical and logistical factors will impact upon

    the original idea and schedule

    1. how to check that your idea is original and does not contradict

    filming regulations or policies

    1. how to create effective taster materials where necessary

    2. the impact that production requirements, editorial policy and the

    potential audience will have on the success of the idea

    1. the regulatory framework for media production, and the codes of

    practice which apply

    1. the key legal and ethical considerations which affect the use of

    information in productions

    1. how to minimise factors of risk to the project and the production


    1. how to out-source development know-how and market awareness

    to more experienced third parties

    1. the value and benefit of working with sales agents and


    1. how potential distribution and optimum multi platform plans will

    work for proposed ideas

    1. how to create effective packages and pitch them to potential


    1. how to work with others in an encouraging and constructive

    manner through the development process


Scope Performance

Scope Knowledge





Links To Other NOS

External Links

Version Number


Indicative Review Date

01 Mar 2020





Originating Organisation

Creative skillset

Original URN


Relevant Occupations

Arts, Media and Publishing

SOC Code



Develop; Ideas; Investors; Requirements; Media; Production