Generate ideas for a media production

This Standard involves originating, developing and presenting ideas, drawing on your knowledge, experience and understanding of industry requirements. It is about initiating ideas, developing existing ones by suggesting improvements and understanding how viable ideas are realised within different media and formats. You may work alone or in collaboration with others. You will need to demonstrate knowledge of the marketplace, current and future trends and how your idea works within those parameters. You will also need to consider any legal, ethical and moral considerations where necessary. This Standard is about knowing how to package the idea and present it to potential investors. You will also need to be sure that the idea represents your/the production companys own brand and that of potential investors. You will need to be committed to the idea and ensure that this is evident in your development of the proposal. This standard is for you if you generate ideas for a media production.

1. research and analyse data and information from reliable sources

   to inform ideas

   2. develop ideas that have the potential and substance to meet

   production and market requirements

   3. suggest ideas and any necessary improvements for a particular

   production including its format, style, budget and potential

   audience

   4. use reliable information to verify, when required, that ideas are

   original, outlining differences to any similar productions

   5. write outline proposals and detailed treatments using clear and

   persuasive language

   6. make sure any taster materials you create portray sufficient

   information to enable people to understand the idea

   7. adapt treatments to meet changing schedule and budget

   requirements

   8. use reliable information to confirm that there are minimum risk

   factors to the project and the production company

   9. generate ideas that adhere to relevant regulations and codes of

   practice

   10. suggest named cast and crew you consider suitable for the

   production

   11. pitch ideas to producers, funders or commissioning editors in a

   way that secures funding, investment or distribution

   12. determine optimum multi-platform production and distribution

   plans that can be developed in parallel to the proposed idea

   13. encourage constructive discussion and negotiation with relevant

   people to manage the development process

1. sources of ideas and how to access them

   2. current trends, developments and the changing needs of the

   industry

   3. different genres and what is expected in each one

   4. all aspects of production, from development to delivery

   5. the creative and budgetary requirements of investors

   6. how the budget, technical and logistical factors will impact upon

   the original idea and schedule

   7. how to check that your idea is original and does not contradict

   filming regulations or policies

   8. how to create effective taster materials where necessary

   9. the impact that production requirements, editorial policy and the

   potential audience will have on the success of the idea

   10. the regulatory framework for media production, and the codes of

   practice which apply

   11. the key legal and ethical considerations which affect the use of

   information in productions

   12. how to minimise factors of risk to the project and the production

   company

   13. how to out-source development know-how and market awareness

   to more experienced third parties

   14. the value and benefit of working with sales agents and

   distributors

   15. how potential distribution and optimum multi platform plans will

   work for proposed ideas

   16. how to create effective packages and pitch them to potential

   investors

   17. how to work with others in an encouraging and constructive

   manner through the development process