Identify clients’ needs and priorities
URN: SKS ADV2
Business Sectors (Suites): Marketing Communications (Advertising)
Developed by: ScreenSkills
Approved on:
2015
Overview
Performance criteria
You must be able to:
Knowledge and Understanding
You need to know and understand:
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
Glossary
Links To Other NOS
External Links
Version Number
Indicative Review Date
2015
Validity
Current
Status
Original
Originating Organisation
Original URN
Relevant Occupations
Arts, Media and Publishing, Media and Communication, Media Associate Professionals
SOC Code
3554
Keywords
Marketing communications, advertising, in-depth understanding of client, client market position, client needs and priorities, creative brief, channel brief, platform brief, channel or platform planning, project management, new business and marketing, planning strategy, data analysis, pitching, account management