Plan, market and sell services in active leisure environments
Overview
This standard is about individuals working on a freelance basis or in a context where they are expected to generate business within the active leisure industry, therefore requiring more than just technical skills.
The main outcomes of this standard are:
plan your marketing and sales strategy
promote your services
3. sell your services directly to individuals
- follow up marketing and individual enquiries
This standard is for freelance individuals or employed staff who have to market and sell their services to prospective individuals in the active leisure environment.
Performance criteria
You must be able to:
Plan your marketing and sales strategy
1. plan your marketing and sales strategy
2. *research the market for your services
3. identify services that will be attractive to individuals and/or organisations
4. cost services at a level that will be affordable to individuals and/or organisations
5. test these services with individuals and or organisations
6. seek feedback from individuals and/or organisations
7. set SMART *sales targets
8. establish objectives and sales targets
9. identify and target individuals and/or organisations using a selection of *methods
10.* present your services* so that they are attractive to individuals and/or organisations
11. make sure individuals and/or organisations are made aware of your services
12. promote the value and benefits of your services
13. monitor the effectiveness of your marketing and sales strategy
14. evaluate your marketing and sales strategy and make improvements
15. undertake proactive selling
16. offer and agree a service that meets both parties' needs
17. agree terms with the individual and/or organisation
18. make sure the individual and/or organisation is satisfied with the sale
19. complete documentation in accordance with organisational requirements
**20. follow up marketing and individual enquiries
21. develop an individual service management system
22. keep the individual service management system up to date
23. keep in regular contact with existing individuals and/or organisations
24. identify opportunities to obtain new business
25. follow all legal and organisational procedures
Knowledge and Understanding
You need to know and understand:
Plan your marketing and sales strategy
1. how to research the market for your services
how to identify existing and new services that will be attractive to individuals and/or organisations
how to cost services at levels that will be affordable to individuals and or organisations
methods of testing services
how to develop SMART sales targets
ways of evaluating the effectiveness of your marketing and sales strategy
how to present a plan of your marketing and sales service
Promote your service
- methods of identifying and targeting individuals and/or organisations
9. ways of presenting your services so that they will be attractive to individuals and or organisations
how to ensure individuals and/or organisations are aware of your services
how to convince individuals and or organisations of the value and benefits of your services
systems of tracking marketing and sales
ways of comparing targets
methods of evaluating your marketing and sales strategy
Sell your services directly to individuals
Follow up marketing and individual enquiries
the features of an up-to-date individual service management system
how to keep an individual service management system up to date
how to keep in regular contact with existing individuals
23. how to obtain new business
- the current legislation, guidelines, policies, procedures and protocols which are relevant to your work practice and to which you must adhere
Scope/range
Scope Performance
*
Scope Knowledge
Systems of tracking
1. manual or hand-written
*
2. bespoke
Values
Behaviours
Skills
Glossary
Individual service management system
A system that ensures customers' records are kept in a manageable and accessible format, which allows you to build better relationships with customers.
Proactive Selling
Also known as 'active' selling. Proactive selling is taking the initiative and acting first, instead of responding to outside events and situations. It means taking control of the whole selling process, from initiation to conclusion.
Links To Other NOS
This standard links with SKAODP3