Back

Collect and maintain travel and tourism information and data

URN: PPLTT15
Business Sectors (Suites): Travel and Tourism
Developed by: People 1st
Approved on: 2021

Overview

This standard is about collecting and maintaining travel and tourism related information and data within your organisation. This information will be used for a variety of purposes e.g. marketing, to evaluate your organisation's performance, update your organisation's information systems and to assist various external agencies with their own research. This involves using a variety of methods of data and information collection.

The standard is for staff who provide travel and tourism information and data within their organisation.

When you have completed this standard, you will be able to demonstrate your knowledge of and ability to:
• Collect and maintain travel and tourism information and data

Performance criteria

You must be able to:

1. Agree the travel and tourism information and data collection objectives with your manager 2. Identify opportunities to collect travel and tourism information and data that meets your agreed objectives 3. Collect travel and tourism information and data using a variety of methods which meet your organisation's requirements 4. Collect travel and tourism information and data at the times and frequency to meet your objectives 5. Confirm all travel and tourism information and data collected is accurate, up to date and relevant to business objectives 6. Record and present travel and tourism the information and data in the format required by your organisation 7. Store the travel and tourism information and data in line with your organisation's procedures 8. Confirm travel and tourism information and data are stored under a relevant topic heading for users 9. Update and maintain your organisation's information system(s) in line with organisational procedures 10. Archive and dispose of or delete travel and tourism information and data in line with organisational procedures

Knowledge and Understanding

You need to know and understand:

1. Your organisation’s procedures for collecting and maintaining travel and tourism information and data 2. Your main responsibilities for collecting and maintaining travel and tourism information and data 3. How to use your organisation's information and data system 4. Where to find travel and tourism information and data, how to access it and when to use it 5. The different methods for collecting information and data and their advantages and disadvantages 6. How to use electronic inputting and recording systems 7. How to gather information from face-to-face conversations and remotely via telephone calls or electronic communication 8. How to adapt your language, style and method of communication to suit your subject, purpose and the customer you are communication with 9. The importance of collecting and recording travel and tourism information and data accurately 10. Why travel and tourism information and data is needed and how it will be used 11. How travel and tourism information and data impacts on business success 12. Your organisation's requirements and procedures for recording and grouping information and data into different categories, cross-referencing, disposing of and/or archiving out-of-date information and data, locating tourist information within your organisation and the timing and frequency of updates 13. The importance of maintaining confidentiality and the implications of the relevant data protection legislation 14. The person to whom you must refer any information and data handling issues

Scope/range

Where to find travel and tourism information and data includes:

a) Customers
b) Suppliers
c) Colleagues
d) Directories
e) Databases
f) Websites
g) Social media
h) Apps
i) Newspapers
j) Magazines
k) Brochures

Methods include:

a) Issuing questionnaires
b) Manual counting
c) Electronic counting
d) Electronic inputting and recording
e) Speaking to customers by telephone
f) Speaking to customers face-to-face
g) Communicating with customers electronically e.g. via social media, emails, online chat

h) Using ‘big’ data/data mining

Information systems include those used for:

a) business performance data and information
b) tourist information

Scope Performance

Scope Knowledge

Values

Behaviours

1. Seek advice promptly from an informed person when you are unsure of how to handle data and information

Skills

Glossary

​The person** to whom you must refer information and data related issues may be your supervisor or line manager, a senior manager or colleagues in another department within your organisation

Links To Other NOS

External Links

Version Number

2

Indicative Review Date

2026

Validity

Current

Status

Original

Originating Organisation

People 1st

Original URN

PPLTT15

Relevant Occupations

Bookings or Reservations Administrator, Customer Service Occupations, Leisure and Travel Service Occupations, Leisure, Travel and Tourism, Personal Service Occupations, Tourism Assistant, Tourism Information Officer, Travel Adviser

SOC Code

6212

Keywords

collect, maintain, tourism, information, data