Market a retail organisation's services to potential customers

This standard is about marketing your retail organisation's services to potential customers. It involves approaching potential customers and getting them interested in your retail organisation and its services. The approach needs to be tailored to different people so that a rapport can be quickly developed and their interest gained. Their trust also needs to be gained by your retail organisation keeping its promises and keeping personal information strictly confidential.

This standard is for staff who market a retail organisation's services to potential customers.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Market a retail organisation's services to potential customers

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1. identify suitable opportunities to approach potential customers following your workplace procedures
2. approach potential customers in a way that projects your workplace's image and is likely to help create a business relationship following your workplace procedures
3. create a rapport with potential customers following your workplace procedures
4. talk to potential customers about available services following your workplace procedures
5. follow your workplace procedures to compare your workplace's services with competitors' services highlighting the advantages of your workplace’s services
6. follow your workplace procedures to exchange relevant information with potential customers to market your workplace's services
7. follow your workplace procedures to record customer information in a way that allows it to be used effectively
8. store and use customer information in line with relevant legislation and your workplace procedures
9. follow your workplace procedures to inform potential customers when it is not possible to keep promises and offer any other suitable information or help

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1. the type of business relationship/s required in order to create potential customers
2. the image your workplace wants to promote to customers
3. the difference between features and benefits
4. the features and benefits of the service that can be provided
5. how to talk to potential customers in a persuasive way about the service
6. how to market your workplace's services to potential customers
7. how to find out about competitors' services
8. how to compare competitors' services with your workplace's so that potential customers can understand how using the service would benefit them
9. how to identify suitable opportunities for approaching potential customers
10. how to approach potential customers in a way that creates a positive impression of yourself and your workplace and is likely to help create a business relationship
11. how to create a rapport with potential customers following your workplace procedures
12. the information you need to exchange with potential customers following your workplace procedures
13. why promises need to be kept with potential customers, for example sending them information they have asked for
14. how to record information about potential customers so that it can be used effectively following your workplace procedures
15. why customer confidentiality is important to the business relationship
16. The requirements of relevant legislation and your workplace procedures when storing and using customer information and how it is applied in your workplace

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4

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C312

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Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers

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7111

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Retailing; retailers; markets; marketing; sells; selling; sales; services, sales pipelines

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