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Demonstrate products to customers in a retail organisation

URN: PPL.C280
Business Sectors (Suites): Retail
Developed by: People 1st
Approved: 2025

Overview

This standard is about demonstrating the features and benefits of products to customers in your retail organisation.

This standard is for staff who demonstrate products to customers.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

  • Demonstrate products to customers in a retail organisation

Performance criteria

You must be able to:

  1. follow your workplace procedures and relevant legislation to take the necessary safety precautions before, during and immediately after demonstrating products in your workplace
  2. check that all the equipment and products required are available and ready for use before starting the demonstration following your workplace procedures and relevant legislation
  3. present the demonstration in a logical sequence of steps and stages following your workplace procedures
  4. cover all the features and benefits that are required to gain customers' interest following your workplace procedures and product guides
  5. follow your workplace procedures to provide clear and accurate supporting commentary when required
  6. follow your workplace procedures and relevant legislation to clear equipment and products away promptly and without keeping customers waiting unduly, after the demonstration is finished

Knowledge and Understanding

You need to know and understand:

  1. how demonstrations can help to promote and sell products in your workplace
  2. the safety precautions to take before, during and immediately after product demonstrations following your workplace procedures and relevant legislation
  3. how to obtain the equipment and products required for demonstrations within your workplace
  4. how the product guide will provide information that can be used whilst demonstrating products to customers
  5. the difference between 'features' and 'benefits' of products
  6. the features and benefits of the products being demonstrated
  7. which product features and benefits can be demonstrated and which may need describing to customers following your workplace procedures
  8. how to organise product demonstrations into logical steps and stages and why this is important
  9. when and how to provide supporting commentary following your workplace procedures and the product guides, to help customers understand the features and benefits of the products being demonstrated
  10. why it is important to clear equipment and products away promptly and without keeping customers waiting unduly, after a demonstration is finished following your workplace procedures and relevant legislation

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2030

Validity

Current

Status

Original

Originating Organisation

Skillsmart Retail

Original URN

SSR.C280

Relevant Occupations

Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers

SOC Code

7111

Keywords

Retailing; retailers; demonstrates; demonstrating; shows; showing; items; goods; materials; demonstrations