Maintain a display of cut flowers in a retail organisation that does not specialise in floristry
Overview
This standard is about maintaining displays of cut flowers in your retail organisation when it does not specialise in floristry, for example, supermarkets or petrol forecourt shops.
Cut flowers in non-specialist retailers are usually bought on impulse, so it is essential that the display always looks fresh and attractive. It involves being able to spot and remove flowers that make the display unattractive. It also requires being able to answer basic customer queries about the flowers on display.
This standard is for staff who have responsibility for the displays of cut flowers in a non-floristry retail organisation.
When you have completed this standard you will be able to demonstrate your understanding of and ability to:
- Maintain a display of cut flowers in a retail organisation that does not specialise in floristry
Performance criteria
You must be able to:
- check, tidy and replenish the cut flower display at suitable times following your workplace procedures
- handle flowers in ways that keep them in a saleable condition following your workplace procedures
- add water to the flowers on display at suitable times following your workplace procedures
- balance the requirement to maintain the display with the requirement to allow customers to view and choose flowers following your workplace procedures
- identify flowers that don't meet your workplace’s standards for freshness, and remove them promptly for disposal or recycling following your workplace procedures
- clean up water spillages safely and effectively on and around the cut-flower display following your workplace procedures
- respond to customers' queries about the flowers on display politely and in ways that are likely to encourage customers to buy flowers on sale following your workplace procedures
- identify the flowers on display when customers ask, and help them find the flowers they want if these are available following your workplace procedures
- advise on the likely life of the flowers and how to prolong the life of the flowers when customers enquire following your workplace procedures
Knowledge and Understanding
You need to know and understand:
- the names of the cut flowers on sale, and how to identify these flowers
- the main reasons why customers buy cut flowers from retailers that do not specialise in floristry, what they expect in terms of freshness and long life, and how the quality of the display affects sales
- how to judge whether cut flowers are fresh enough for display, including how to recognise when flowers are in bud, blooming, overblown and decaying
- why flowers that are not fresh enough need to be removed, including how they affect the condition of nearby flowers
- when and how to check, tidy, and replenish the cut flower display and add water to the flowers as required
- how to handle cut flowers without damaging them
- how to balance the requirement to tidy and replenish the display with the requirement to allow customers to view and choose flowers when maintaining the display
- how to safely and effectively clean up water spillages on or near the flower display following relevant legislation and your workplace procedures
- how to dispose of or recycle unsaleable flowers following relevant legislation and workplace procedures
- how to respond to customer queries about cut flowers in ways that are polite and encourage sales
- the likely life of cut flowers once customers have bought them, and how customers can prolong the life of the cut flowers they buy