Demonstrate beauty products to retail customers

This standard is about demonstrating the features and benefits of beauty products to retail customers.

This standard is for staff responsible for demonstrating beauty products.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Demonstrate beauty products to retail customers

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1. collect all the tools, materials and products required for an effective and hygienic demonstration of beauty products to customers following your workplace procedures
2. obtain customers' permission to carry out the demonstration following your workplace procedures
3. explain to customers clearly and in sufficient detail which beauty products are going to be applied and why
4. follow your workplace procedures and relevant legislation to check with customers whether they are allergic to any beauty products or ingredients, and take care not to apply any of these or if they have any additional needs that you need to consider
5. follow your workplace's procedures on grooming and maintaining your personal hygiene whilst demonstrating beauty products
6. follow your workplace procedures to protect customers' hair and clothing from coming into contact with the beauty products being demonstrated
7. apply beauty products in a logical sequence, using effective and hygienic techniques following your workplace procedures
8. explain clearly the features and benefits that are required to gain customers' interest in making a purchase of the beauty products being demonstrated following your workplace procedures
9. follow your workplace procedures to complete demonstrations taking into consideration customers' time pressures
10. check whether customers want any adjustments made to the beauty products that have been applied
11. follow your workplace procedures to clear away promptly the equipment and beauty products at the end of the demonstration to reduce customers' waiting time
12. give customers the opportunity to look in a mirror at the end of the demonstration ensuring the light and angle of the mirror promote the beauty products that have been applied

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1. the purpose and value of demonstrations in promoting and selling beauty products
2. the tools, materials and products required for demonstrating beauty products effectively and hygienically according to your workplace procedures
3. how your personal hygiene and grooming contribute to making the demonstration comfortable for the customer
4. why the customer's permission must be gained for the demonstration
5. how to protect the customer's hair and clothing from contact with the beauty products being demonstrated
6. the opinions and concerns that customers typically have about demonstrations of beauty products and how to tackle these
7. the difference between features and benefits of beauty products
8. the features and benefits of the beauty products your workplace is responsible for demonstrating including ethical and sustainability considerations
9. techniques for applying products effectively and hygienically following your workplace procedures
10. how to organise demonstrations into logical steps and stages, and the importance of doing so
11. how to communicate clear and accurate information before and during demonstrations
12. why equipment and products should be cleared away promptly at the end of the demonstration to reduce customers' waiting time
13. what additional needs a customer may have and how to accommodate them
14. what health conditions and allergens customers may have that can affect what products are used

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PPL.C205 Help retail customers choose products
PPL.C254 Maintain customer records in a retail organisation

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3

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C253

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Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

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7111

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Retailing; retailers; demonstrates; demonstrating; cosmetics; skincare; skin care; make-up; make up; items; goods; materials; toiletries

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