Evaluate and improve retail displays

This standard is about evaluating finished retail displays to see if they are suitable, easy to reach, safe and secure, sorting out any problems you identify and then considering how they could be improved.

This standard is for staff who are responsible for retail display staff or those who have been allocated retail display responsibilities.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Evaluate and improve retail displays

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1. check that all the parts of retail displays are suitable for the purpose of the retail display following your workplace procedures
2. check that retail displays meet requirements for easy access, safety and security following your workplace procedures and relevant legislation
3. identify safety and security risks to retail displays and choose suitable ways of reducing risks following your workplace procedures and relevant legislation
4. consider how retail displays look from all the directions from which customers will approach them
5. encourage colleagues to provide constructive comments about retail displays
6. evaluate retail displays against your workplace requirements
7. make any authorised improvements promptly that are required to achieve the required visual effects and to make retail displays safe and secure following your workplace procedures and relevant legislation
8. check regularly retail displays' visual effects following your workplace procedures
9. report promptly to the correct person any problems and risks following your workplace procedures

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1. how to decide if items are suitable for retail displays when following your workplace procedures and relevant legislation
2. how to identify risks to items and measures to protect them when following your workplace procedures and relevant legislation
3. how to evaluate the visual effect of retail displays
4. how to make adjustments and improvements to retail displays
5. how to use scale when creating visual effects
6. why retail displays need to be evaluated and improved
7. how light, colour, texture, shape and dimension combine to achieve the visual effects required for retail displays
8. different approaches to using retail displays for different types of merchandise
9. the dressing techniques for different types of merchandise
10. how to identify the purpose of retail displays
11. your workplace’s retail display procedures
12. the types of risk retail displays face, why these risks must be reduced as far as possible and how to do so
13. the reporting arrangements for resolving problems and reducing risks
14. the levels of your authority to change retail displays

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PPL.C232 Dress in-store retail displays to guidelines
PPL.C233 Dress window displays following a retail organisation's guidelines

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3

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C234

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Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

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7111

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Retailing; retailers; design briefs; designs; evaluates; evaluating; assesses; assessing; improves; improving; adjusts; adjusting; visual merchandising

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