Back

Dress window displays following a retail organisation's guidelines

URN: PPL.C233
Business Sectors (Suites): Retail
Developed by: People 1st
Approved on: 2025

Overview

This standard is about following guidelines for dressing window displays in ways that promote sales and follow your workplace procedures. It involves deciding how to achieve the best visual effect, whilst working within your workplace procedures for window displays.

This standard is for staff who are responsible for dressing window displays.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

  • Dress window displays following a retail organisation's guidelines

Performance criteria

You must be able to:

  1. position merchandise, graphics and signs following your workplace procedures and relevant legislation in ways that attract the attention and interest of customers
  2. ensure window displays give customers the information they require
  3. follow your workplace procedures to group merchandise appropriately for the purpose and style of window display, the selling features of the merchandise and the visual effect required under the design brief
  4. make sure that lighting is installed in line with lighting requirements when dressing window displays following your workplace procedures and relevant legislation
  5. check that finished window displays meet your workplace procedures and relevant legislation

Knowledge and Understanding

You need to know and understand:

  1. what your workplace procedures are on dressing window displays
  2. how to choose and combine dimension, shape, colour, texture and lighting to create the visual effects required from window displays
  3. how to dress mannequins and other props
  4. how to display different types of merchandise
  5. how to choose suitable ways of grouping merchandise
  6. how to light window displays and who in your workplace is responsible for installing lighting when dressing a window display
  7. how window displays can achieve add-on sales and why this is important
  8. why staff are expected to install window displays creatively and to be aware of trends
  9. why different kinds of merchandise require different approaches to window displays and why these approaches are important
  10. the different purposes of window displays and how they are used
  11. how props, prototypes, dressings and fixtures create visual effects
  12. the dressing techniques to use for different types of merchandise
  13. the relevant legislation that applies to window displays
  14. how to identify the selling features of merchandise to be used in window displays

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

PPL.C232 Dress in-store retail displays to guidelines
PPL.C234 Evaluate and improve retail displays

External Links

Version Number

3

Indicative Review Date

2030

Validity

Current

Status

Original

Originating Organisation

Skillsmart Retail

Original URN

PPL.C233

Relevant Occupations

Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

SOC Code

7111

Keywords

Retailing; retailers; design briefs; designs; dresses; dressing; instructions; windows; visual merchandising