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Dress in-store retail displays to guidelines

URN: PPL.C232
Business Sectors (Suites): Retail
Developed by: People 1st
Approved on: 2025

Overview

This standard is about following guidelines for dressing in-store retail displays in ways that promote sales. It involves making judgements about how best to achieve the visual effect required, while working within your workplace policy for retail displays.

This standard is for staff who are responsible for implementing retail displays.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

  • Dress in-store retail displays to guidelines

Performance criteria

You must be able to:

  1. follow your workplace procedures and relevant legislation for using ladders, tools and equipment safely
  2. place in-store retail displays where they will attract the attention of target customers following your workplace procedures and relevant legislation
  3. use the design brief to identify the focal points of in-store retail displays
  4. choose shapes, colours and groupings that are suited to the purpose and style of in-store retail displays
  5. dress in-store retail displays to achieve the visual effects required and that are consistent with your workplace’s procedures
  6. position merchandise, graphics and signs in ways that promote sales following your workplace procedures and relevant legislation
  7. check that lighting is installed in line with the design brief, your workplace procedures and relevant legislation
  8. check that finished in-store retail displays meet your workplace and relevant legislation requirements

Knowledge and Understanding

You need to know and understand:

  1. how to create and use focal points within in-store retail displays
  2. how to put together merchandising displays for use inside the store
  3. how to choose and combine dimension, shape, colour, texture and lighting to create the visual effect required from in-store retail displays
  4. how to dress mannequins, busts and other props
  5. how to display different types of merchandise
  6. how to choose suitable types of grouping
  7. how to use different types, directions and levels of light to create atmosphere
  8. how retail displays can achieve add-on sales and why this is important
  9. why staff are expected to install creative in-store retail displays and to be aware of trends
  10. different approaches to displaying merchandise and how to choose the best approach
  11. the different purposes of in-store retail displays and how they are used
  12. how props, prototypes, dressing and fixtures create visual effects
  13. relevant legislation for in-store retail displays
  14. how to identify the selling features of merchandise to be used in in-store retail displays

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

PPL.C233 Dress window displays following the retail organisation's guidelines
PPL.C234 Evaluate and improve retail displays

External Links

Version Number

3

Indicative Review Date

2030

Validity

Current

Status

Original

Originating Organisation

Skillsmart Retail

Original URN

PPL.C232

Relevant Occupations

Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

SOC Code

7111

Keywords

Retailing; retailers; design briefs; designs; dresses; dressing; instructions; visual merchandising