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Interpret design briefs for retail displays

URN: PPL.C230
Business Sectors (Suites): Retail
Developed by: People 1st
Approved on: 2025

Overview

This standard is about interpreting design briefs for retail displays in a retail organisation.

This standard is for staff who are responsible for interpreting design briefs for retail displays.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

  • Interpret design briefs for retail displays

Performance criteria

You must be able to:

  1. identify the purpose, content and style of the retail display when interpreting the design brief
  2. identify the equipment, materials, merchandise and props required to create and install the retail display and the dates for completing it following your workplace procedures
  3. evaluate whether the planned place to put the retail display is likely to fulfil the design brief following your workplace procedures and relevant legislation requirements
  4. create new and effective ways of improving the visual effect of retail displays, within the limits of the design brief, your workplace procedures, the relevant legislation and the authority given to you

Knowledge and Understanding

You need to know and understand:

  1. the role of retail displays in marketing, promotional and sales campaigns and activities
  2. the importance and content of the design brief and how to interpret it
  3. how to use the design brief to identify what is required for the retail display
  4. different approaches to designing retail displays for different types of merchandise, and why these are effective
  5. how to evaluate the potential places to put the retail display so the design brief, your workplace procedures and relevant legislation requirements are met
  6. your workplace procedures for retail displays

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

PPL.C231 Source merchandise and props to be featured in retail displays

External Links

Version Number

3

Indicative Review Date

2030

Validity

Current

Status

Original

Originating Organisation

Skillsmart Retail

Original URN

SR.C230

Relevant Occupations

Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

SOC Code

7111

Keywords

Retailing; retailers; designs; interprets; interpreting; understands; understanding; instructions; plans; layouts; visual merchandising