Check customers' preferences and buying decisions when making retail sales
URN: PPL.C223
Business Sectors (Suites): Retail
Developed by: People 1st
Approved on:
2025
Overview
This standard is about checking the customer's preferences and buying decisions when they are making retail sales. It is also about closing the sale once a decision has been made by the customer. This standard is applicable for in-person, online or remote sales.
This standard is for staff who close the sale once a customer has made a decision.
When you have completed this standard you will be able to demonstrate your understanding of and ability to:
- Check customers' preferences and buying decisions when making retail sales
Performance criteria
You must be able to:
- give customers enough time to evaluate products and ask questions following your workplace procedures
- check the customers' preferences with them to assist them making a buying decision
- handle customers' questions in a way that promotessales and keeps the customers' confidence
- identify additional and associated products and take the opportunity to increase sales following your workplace procedures
- use open and closed questioning techniques when customers are making sales decisions
- acknowledge clearly the customers' buying decisions following workplace procedures
- close the sale when possible
- explain clearly any customer rights that apply following your workplace and relevant legislation requirements
- follow your workplace procedures to explain clearly to customers where to pay for their purchases
Knowledge and Understanding
You need to know and understand:
- how to recognise buying signals from customers
- how to handle customers' questions confidently and effectively
- questioning techniques for closing the sale
- what your workplace’s additional and associated products are and why it is important to promote these
- why customer confidence and loyalty matter to your workplace and how members of staff contribute towards these
- the rights and responsibilities of your workplace and customers regarding the returning of unsatisfactory goods according to your workplace procedures and relevant legislation
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
Glossary
Links To Other NOS
PPL.C205 Help retail customers choose products
PPL.C214 Provide a payment service at point of sale in a retail organisation
PPL.C250 Identify the retail customer's requirements for lingerie
PPL.C251 Measure and fit retail customers for lingerie
External Links
Version Number
5
Indicative Review Date
2030
Validity
Current
Status
Original
Originating Organisation
Skillsmart Retail
Original URN
SSR.C223
Relevant Occupations
Manager, Owner/Manager, Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Team Leader
SOC Code
7111
Keywords
Retailing; retailers; checks; checking; confirms; confirming; purchases; purchasing; buys; selling