Promote particular retail products

This standard is about increasing the sales of a particular retail product using a definite campaign and evaluating the sales impact afterwards. It does not mean just promoting retail products as part of normal sales transactions.

This standard is for staff who promote sales.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Promote particular retail products

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1. inform customers about particular products clearly and follow your workplace procedures at all times
2. use promotions of particular retail products to increase retail sales following your workplace procedures
3. identify and take the most effective actions for converting promotional sales into regular future sales following your workplace procedures
4. gather relevant and accurate information about the effectiveness of promotions and communicate this information clearly to the correct person following your workplace procedures
5. record clearly and accurately the results of promotions following your workplace procedures

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1. techniques for encouraging customers to buy the particular product being promoted
2. techniques for building customers' interest in the particular product being promoted
3. the information that is relevant in evaluating the success of promotions, how to obtain it and who requires this information following your workplace procedures
4. how to evaluate and record the results of promotions

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PPL.C206 Identify opportunities to increase sales of particular products

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3

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C207

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Manager, Owner/Manager, Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Team Leader

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7111

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Retailing; retailers; promotes; promoting; specific; sales; selling; sells; promotions; marketing; markets

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