Provide education, training and support for social marketing practice
Overview
This standard is about providing education, training and support for social marketing practice. The support may include conferences, helplines, advice, guidance, consultancy services.
This standard is for professionals in managerial roles who are responsible for providing education, training and support for social marketing practice.
Performance criteria
You must be able to:
- update your knowledge and understanding of social marketing theories and practices for their application to education, training and support services
- review the research evidence and engage with professionals, partner organisations and key stakeholders
- identify the areas of priority for providing education, training or support services
- identify and evaluate the potential contribution of education, training and support for the social marketing practice
- agree with professionals, partner organisations and key stakeholders the requirements in providing education, training or support
- create specifications for the education, training or support you are to provide for professionals, partner organisations and key stakeholders
- ensure the specifications provide the required detail for education, training or support to be commissioned and evaluated
- identify and allocate the resources required to provide the education, training or support
- commission the education, training or support in accordance with the specifications and your organisation's policies and with due regard for ethical and sustainability issues
- ensure that education, training or support is based on current practice evidence in social marketing
- pilot education, training or support and make informed decisions on utilising these
- provide education training or support which meets the required specifications
- encourage the social marketing professionals to provide feedback on the education, training or support provided and its effect on practice
- monitor and evaluate education, training or support to ensure that it meets the required specifications
- take the action in response to feedback from your monitoring and evaluation activities
- ensure compliance with the legal, organisational, code of practice requirements and policies relevant to your role, your organisation and the activities being carried out
Knowledge and Understanding
You need to know and understand:
- the relevant social marketing theories and practices for their application to education, training and support services
- the methods of engagement with current and potential professionals, partner organisations and key stakeholders
- the relevant stakeholders, target groups, their diverse interests, needs, abilities and preferences
- the potential contribution of education, training and support to improve the social marketing practice
- the social marketing practitioners', partners' and key stakeholders' requirements in providing education, training or support
- how to develop specifications for education, training and support
- the scope of detail required for education, training or support to be commissioned and evaluated
- how to commission the education, training or support in accordance with the relevant specifications and your organisation's policies
- the current practice evidence in social marketing in relation to education, training or support
- how to pilot education, training or support services to ensure they meet the requirements
- the relevant principles of collating the feedback on education, training or support services
- the requirements, abilities and preferences of social marketing professionals
- how to adapt the education, training or support to the requirements, abilities and preferences of social marketing professionals
- the evaluation and monitoring techniques for measuring the performance of education, training or support
- the relevant actions in response to feedback from your monitoring and evaluation activities
- the legal, organisational, code of practice requirements and policies relevant to your role, your organisation and the activities being carried out
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
Glossary
Social marketing professional
This includes everyone who carries out any function that contributes to the social marketing key purpose of "applying marketing alongside other concepts and techniques in order to influence individuals, organisations, policy- makers and decision-makers to adopt and sustain behaviours which improve people's lives". Some social marketing professionals may only be carrying out social marketing functions as a small part of a much broader role.
Stakeholders
These include all those with an interest in improving the effectiveness of social marketing.
Support
This may include conferences, helplines, advice, guidance, consultancy services.
Products and tools
These may include publications, videos, standards, benchmarks, web sites, learning resources.
Commissioning
Products and services may be "commissioned" from people in your own team (including yourself) or department, from other departments or partners or from external suppliers which are specialists in the products or services.
Sustainability
Here it is used in the sense of using resources in ways which are sustainable and minimise any adverse impacts on the environment. Tailor the education, training or other support to the needs, abilities and preferences of individual social marketing practitioners, highlighting any requirements which cannot be met.
Links To Other NOS
External Links
Academic Competencies in Social Marketing developed and approved by International Social Marketing Association (iSMA), European Social Marketing Association (ESMA), Australian Association of Social Marketing (AASM). https://socialmarketing.blogs.com/rcraiiglefebvres_social/2014/09/academic-competencies-for-social-marketing.html
Social Marketing Statement of Ethics: https://www.instructus-skills.org/documents/SM%20statement%20of%20ethics%20FINAL%2006032020.pdf
Global Consensus of Social Marketing Principles, Concepts and Techniques by ESMA, AAS, SMANA, iSMA: https://europeansocialmarketing.org/wp-content/uploads/2017/08/ESMA-endorsed-Consensus-Principles-and-concepts-paper.pdf