Reflect on, develop and apply best practice principles in social marketing
Overview
This standard is about reflecting on, developing and applying best practice principles in social marketing through your knowledge of core marketing principles, theories and techniques to review and improve on your own practice in the sector.
This standard is aimed at your professional practice throughout planning, development, delivery, evaluation stages and variety of other social marketing activities. It is important to follow the ethical code that addresses such important aspects as impartiality, respect, inclusivity, diversity, fairness, transparency, duty and care and serve for the public good.
This standard is for practitioners and professionals in managerial roles who are reflecting on their practice, developing their knowledge and skills, and applying best practice principles to their work.
Performance criteria
You must be able to:
- define the purpose and benefits of social marketing in relation to influencing behaviours and social change
- identify the relevant core concepts, principles, theories and research methods in relation to influencing social change
- develop your understanding of core concepts and principles of social marketing and apply these in the context of social marketing programmes
- identify the current and emerging trends, developments and evidence-based practice in social marketing
- adopt the relevant approach in accordance with social marketing best practice
- use evidence-based tools to create social marketing mix strategies to influence behavioural change
- collate evidence-based recommendations and use them to inform the social marketing practice
- apply ethical principles to the conduct of research, development, implementation and evaluation of social marketing programmes
- apply knowledge, skills and best practice principles in relation to social marketing activities
- identify and critically reflect on your own knowledge, skills and social marketing practice
- access development opportunities required to keep your own knowledge, skills and practice up to date
- assess how effective the development opportunities have been in enhancing your practice
- continually reflect on and review your practice based on development in theories, concepts, models and evidence-based tools
- share evidence of effective practice with other practitioners and professionals in social marketing
- seek feedback from colleagues, partners or stakeholders to reflect on and evaluate your own performance
- ensure compliance with the legal, organisational, code of practice requirements and policies relevant to your role, your organisation and the activities being carried out
Knowledge and Understanding
You need to know and understand:
- the purpose and benefits of social marketing in relation to influencing behaviours and social change
- the core concepts, principles and theories of social marketing
- the current and emerging trends, developments and evidence-based practice in social marketing
- how to adopt the relevant approach in accordance with social marketing best practice
- the variety of evidence-based tools for creating social marketing mix strategy to influence behavioural changes
- the evidence-based recommendations for informing the social marketing practice
- the ethical principles, concepts, theories and techniques in relation to research, development, implementation and evaluation of social marketing programmes
- the relevant knowledge, skills and best practice principles in relation to social marketing activities
- how to identify and critically reflect on your own knowledge, skills and social marketing practice
- how to assess the development opportunities to enhance your practice, knowledge and skills
- how to share evidence of effective practice with other practitioners and professionals
- how to keep your own knowledge, skills and practice up to date
- the importance of continuous reflection and review of your practice based on development in theories, concepts, models and evidence-based tools
- your own performance evaluation techniques and methods of obtaining feedback on it
- the legal, organisational, code of practice requirements and policies relevant to your role, your organisation and the activities being carried out
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
Glossary
Links To Other NOS
External Links
Academic Competencies in Social Marketing developed and approved by International Social Marketing Association (iSMA), European Social Marketing Association (ESMA), Australian Association of Social Marketing (AASM). https://socialmarketing.blogs.com/rcraiiglefebvres_social/2014/09/academic-competencies-for-social-marketing.html
Social Marketing Statement of Ethics: https://www.instructus-skills.org/documents/SM%20statement%20of%20ethics%20FINAL%2006032020.pdf
Global Consensus of Social Marketing Principles, Concepts and Techniques by ESMA, AAS, SMANA, iSMA: https://europeansocialmarketing.org/wp-content/uploads/2017/08/ESMA-endorsed-Consensus-Principles-and-concepts-paper.pdf