Evaluate your organisation’s operating environment
Overview
This standard is about evaluating your organisation's operating environment. You engage with colleagues, team members and stakeholders to support the evaluation. You also monitor political, economic, social, technological, legal and environmental trends and developments in addition to the needs of customers to evaluate the impact on your organisation. You benchmark performance against comparable organisations and consider the ability of your organisation to respond to opportunities and threats. In addition, you develop and maintain systems to manage knowledge and expertise in accordance with organisational policies, legal requirements and codes of practice.
This standard is for all managers and leaders.
Performance criteria
You must be able to:
1. engage your colleagues and team members to support evaluation of your organisation's operating environment
2. engage stakeholders to support evaluation of your organisation's operating environment
3. monitor political, economic, social, technological, legal and environmental trends and developments and evaluate their impact on your organisation
4. monitor needs, behaviours and expectations of existing and potential customers and evaluate their impact on your organisation
5. monitor the activities of existing and potential competitors and collaborators and evaluate their impact on your organisation
6. monitor and evaluate the impact of trends and developments within your organisation
7. benchmark your organisation's performance and practices with comparable organisations nationally and internationally, where appropriate
8. compare the strengths and weaknesses of your organisation to respond to opportunities and threats in existing and future work
9. assess the implications or consequences of future scenarios
10. specify the assumptions made and risks involved to understand future scenarios
11. organise information and knowledge in a way that supports the strategic planning and decision-making
12. structure information to facilitate organisational knowledge management
13. develop systems to gather information and knowledge within agreed timescales and ethics
14. maintain systems to manage information and knowledge
15. identify the internal and external political factors that impact on your organisation's operating environment
16. identify systemic issues and mitigate their impact on organisational performance
17. assess future scenarios based on the analysis of trends and developments
18. explore and assess the range of future scenarios within the environment in which your organisation operates
19. follow the legal, organisational, codes of practice and policies relevant to your role when evaluating your organisation's operating environment
Knowledge and Understanding
You need to know and understand:
General knowledge and understanding
1. how to engage colleagues and other stakeholders in evaluating your organisation's operating environment
2. the sources of information on customers and competitors and how to use them
3. how to measure and review your organisational performance
4. how to analyse organisational culture and the impact this has on performance
5. how to carry out benchmarking to identify good practice in relation to an organisation's performance and practices
6. how to undertake a strengths, weaknesses, opportunities and threats (SWOT) analysis
7. how to undertake an analysis of the political, economic, social, technological, legal and environmental (PESTLE) factors in the external environment
8. how to analyse stakeholder interests
9. how to build future scenarios and assess their implications
Industry and sector specific knowledge and understanding
10. the sources of information on trends and developments in your sector, including those at a global level and how to access these
11. the current and emerging trends and developments in your sector internationally, nationally and locally
12. the legal, organisational, codes of practice and policies relevant to your role and the activities being carried out
Context specific knowledge and understanding
13. your organisation's structure and culture
14. your organisation's performance and the factors that influence this
15. the factors in the international, national and local market in which your organisation operates
16. your organisation's existing and potential customer base on the market
17. the needs and expectations of your existing and potential customers and other stakeholders
18. your organisation's actual and potential competitors, including their activities and relative performance levels
19. your organisation's actual and potential partners, including their activities and relative performance levels
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
- Analysing
- Benchmarking
- Communicating
- Consulting
- Customer focused
- Decision-making
- Evaluating
- Information management
- Monitoring
- Networking
- Planning
- Presenting information
- Reporting
- Reviewing
- Managing risks
- Scenario building
- Thinking critically
- Thinking strategically
- Thinking systematically