Communicate a vision and policy for improvement in food and drink operations

Business Sectors (Suites): Achieving Food Manufacturing Excellence
Developed by: Improve
Approved on: 31 Dec 2021


This standard is about the skills and knowledge needed for you to communicate the vision and policy which underpins change and improvement, to support your organisation's drive to improve food and drink operations. This is important in increasing productivity and success of manufacture, processing and supply within the food and drink supply chain. Effective communication is vital in ensuring that an improvement strategy can be successfully delivered and sustained.

You will need to show and understand how you prepare adequately for communicating your organisation's improvement vision and policy. You will need to comply with your company policies for communicating change and improvement and take responsibility for your actions. It involves implementing communication plans to drive the change and improvement that is needed. It is about ensuring that the tough decisions required during the management of change and improvement, are communicated effectively to achieve the objectives required.

This standard applies to you if you are a director or manager who has responsibility for communicating an organisation's improvement vision and policy, to sustain improvement in food and drink operations including manufacturing, processing, packing or supply chain activities.

Performance criteria

You must be able to:

Produce a communication plan for the vision and policy 

1. identify and review the briefing for the use of the vision in line with your organisation's overall branding guidance and related communications guidance 
2. draft and agree the plans for communication of the vision and policy 
3. discuss and confirm the key objectives, scope of the plans and the available resources with relevant personnel and any key stakeholders 
4. make any final changes to plans where necessary and confirm the final plans with the relevant personnel 

Communicate the vision and policy for improvement 

5. brief personnel and management on your plans, their roles and responsibilities and provide ongoing support, encouragement and information 
6. put processes and resources in place to control potential risks arising from your plans and deal with contingencies 
7. implement your communication plan, selecting and applying a range of directive or management tools and techniques appropriate to needs 
8. communicate progress to management, key stakeholders and any others on a regular basis 
9. identify in the light of progress, any required changes to your communication plan, obtaining agreement from the relevant people where necessary 
10. achieve your planned communication objectives using the agreed level of resources 
11. confirm satisfactory completion of your objectives with the relevant people and any key stakeholders 

Obtain and provide feedback about communication of vision and policy 

12. evaluate the impact of your communication activities, identifying what lessons can be learned and recognising the contributions of any managers and other personnel 
13. seek feedback on the value of your contribution to communicating vision and policy as required by the improvement strategy 
14. provide feedback about your communication of vision and policy for improvement to the relevant personnel

Knowledge and Understanding

You need to know and understand:

  1. your organisation's improvement vision, strategy, objectives, the reasons for improvement, the risks and expected benefits
  2. your organisation's overall brand guidelines and related communications guidance as they impact on communication of the improvement vision and policy
  3. the main models and methods suitable for effective communication of vision and policy, and their advantages and disadvantages
  4. how to devise and agree plans for communication of vision and policy in line with the strategy for improvement
  5. how to assess and manage the risks and benefits associated with the communication of vision and policy, and its implications for organisational change and improvement
  6. the importance of contingency planning and how to plan effectively
  7. how to make critical decisions the internal and resource barriers to understanding a communicated vision and policy, and the techniques that deal with these
  8. stakeholder and line management expectations and how they influence communications
  9. business and operational critical activities and interdependencies associated with directing
  10. communication of the improvement vision and policy
  11. how to make changes to plans and carry out corrective direction as circumstances dictate and the associated management of priorities and rationales for colleagues
  12. the communication channels used to inform, both formal and informal
  13. how to evaluate the success and impact of your communication activities
  14. the range of information sources available to support improvement vision and policy
  15. how to give and receive feedback about the communication of the improvement vision and policy and related management of change and improvement issues


Scope Performance

Scope Knowledge





Links To Other NOS

External Links

Version Number


Indicative Review Date

31 Jan 2025





Originating Organisation


Original URN


Relevant Occupations

Food Production Operatives, Manufacturing Technologies, Plant and Machine Operatives, Process Operatives, Process, Plant and Machine Operatives

SOC Code



Food; Operations; Manufacturing; Excellence; Improvement; Vision; Policy; Communicate;