Communicate a vision and policy for improvement in food and drink operations

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This standard is about the skills and knowledge needed for you to communicate the vision and policy which underpins change and improvement, to support your organisation's drive to improve food and drink operations. This is important in increasing productivity and success of manufacture, processing and supply within the food and drink supply chain. Effective communication is vital in ensuring that an improvement strategy can be successfully delivered and sustained.

You will need to show and understand how you prepare adequately for communicating your organisation's improvement vision and policy. You will need to comply with your company policies for communicating change and improvement and take responsibility for your actions. It involves implementing communication plans to drive the change and improvement that is needed. It is about ensuring that the tough decisions required during the management of change and improvement, are communicated effectively to achieve the objectives required.

This standard applies to you if you are a director or manager who has responsibility for communicating an organisation's improvement vision and policy, to sustain improvement in food and drink operations including manufacturing, processing, packing or supply chain activities.

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1. your organisation's improvement vision, strategy, objectives, the reasons for improvement, the risks and expected benefits
2. your organisation's overall brand guidelines and related communications guidance as they impact on communication of the improvement vision and policy
3. the main models and methods suitable for effective communication of vision and policy, and their advantages and disadvantages
4. how to devise and agree plans for communication of vision and policy in line with the strategy for improvement
5. how to assess and manage the risks and benefits associated with the communication of vision and policy, and its implications for organisational change and improvement
6. the importance of contingency planning and how to plan effectively
7. how to make critical decisions the internal and resource barriers to understanding a communicated vision and policy, and the techniques that deal with these
8. stakeholder and line management expectations and how they influence communications
9. business and operational critical activities and interdependencies associated with directing
10. communication of the improvement vision and policy
11. how to make changes to plans and carry out corrective direction as circumstances dictate and the associated management of priorities and rationales for colleagues
12. the communication channels used to inform, both formal and informal
13. how to evaluate the success and impact of your communication activities
14. the range of information sources available to support improvement vision and policy
15. how to give and receive feedback about the communication of the improvement vision and policy and related management of change and improvement issues