Produce a food and drink product development strategy
Overview
This standard is about the skills and knowledge needed for you to produce a food and drink product development strategy. A clear food and drink product development strategy is essential for the continued success or planned growth of a food and drink business. Developing a food and drink product development strategy requires input from a number of functional areas including technical, production, sales and finance. The development of a sustainable food and drink product development strategy that is built on sound market intelligence, measured evaluation and aims is key to the success of food and drink businesses. You will need to know how to source information and, in consultation with colleagues, evaluate the information, make suggestions, gain consensus and communicate to the relevant colleagues. This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in producing a food and drink product development strategy.
Performance criteria
You must be able to:
Prepare to develop a strategy
identify an appropriate timescale and the resources needed for
food and drink product development
scope the food and drink business or area within a food and drink
business to which the strategy will apply
access and review the overall goal or objective of the food and
drink business or area within a food and drink business
source and use internal and external information and data needed
to help inform development
consult with colleagues and external contacts to support strategy
development
Develop a strategy
agree the aims and objectives of the food and drink business
develop the methodology and tactics by which the objectives of
the food and drink business or area within a food and drink
business can be accomplished
develop a strategy which supports or is complementary to the
objectives of the food and drink business
Support the consultation of the strategy
inform colleagues of the strategy and secure agreement to its
content
provide feedback about yours and colleagues concerns and
comments about content of the strategy to relevant people
confirm content of the developed strategy with relevant people
provide and receive feedback on the development process
including your input into the process
respond to requests for information, advice and comment on the
emerging strategy in a food and drink business
Knowledge and Understanding
You need to know and understand:
the key differences between strategy, vision, policy and planning
- how the strategy can support growth, improvement, success and
sustainability of the food and drink business
- the link between the proposed food and drink strategy and the
organisation's aims, objectives and plans
- what the strategic policies, drivers and influences on the food and
drink business currently are
- the risks and benefits associated with the development of a new
food and drink strategy
- the functional areas within the food and drink business whose
input is needed to develop the strategy and the relative
importance of each area
- what the sources of information are detailing your organisation's
current strategy and how to obtain them
- how to source internal and external information and data required
to help aid development of a strategy
- the types of relevant information that can be used to input into the
development of a strategy
- why it is important to evaluate information and data from a range
of criteria including budget, marketplace, regulatory requirements
and organisational requirements to inform the decision making
process when developing a strategy
how to use information to make suggestions and decisions
why it is important to liaise with colleagues across functional
areas when developing and how to do this
- how to encourage creative and innovative thinking when
developing a strategy and why it is important to do so
why it is important to gain a consensus for the final strategy
how to communicate the strategy to relevant colleagues and why
it is important to do so