Promote and support creative thinking in a food and drink business
Overview
This standard is about the skills and knowledge needed for you to promote and support creative thinking in a food and drink business. The promotion and support of creative thinking within an organisation is important in developing a culture of development and continuous improvement. It is essential to technical innovation, problem solving and increasing quality and productivity in a food business. Organisational culture is key to the promotion and support of creative thinking in a food and drink business. You will need the skills and knowledge to communicate the importance of creative thinking to achieving the strategy and objectives of the food and drink business. You will also need the skills and knowledge to support the creative thinking process by encouraging knowledge sharing between colleagues, listening to creative ideas, publicly acknowledging them and providing constructive feedback. This standard is for you if you work in food and drink operations and/or supply operations and are involved in promotion and support of creative thinking in a food and drink business.
Performance criteria
You must be able to:
Promote creative thinking
communicate the importance of creative thinking in your area of
work
check colleagues recognise the importance of creative thinking to
organisational development, strategy and objectives
support creative thinking through your conduct, in both words and
actions
Support creative thinking
create space, physical or virtual, where colleagues can vent their
ideas
encourage knowledge sharing amongst colleagues to support
creative thinking in and across functions
listen to creative ideas and receive feedback professionally
including criticism of yourself, team, functional area or whole
organisation
publicly acknowledge, in a positive way, creative thinking
provide constructive feedback to creative ideas
acknowledge and provide feedback to creative thinking, while
being aware of self-promotion and politics
establish systems and processes to identify ideas for further
development
Knowledge and Understanding
You need to know and understand:
the organisational methods of communication and information
technology and how to make best use of them
- why creative thinking is important to organisational development
and the development and deployment of organisational strategy
how creative thinking is influenced by culture
why words, actions and behaviour can influence creative thinking
why it is important to create a physical or virtual space to allow
creative thinking to happen and how to do this
- the tools, techniques and organisational processes available in
your organisation to support creative thinking and how to use
them
- how knowledge sharing between colleagues and in and between
functional teams can enhance creative thinking in a food business
- why it is important to promote knowledge sharing and how to do
this
- why it is important to listen to creative ideas, provide constructive
feedback and how to do this
- the importance of conducting yourself professionally when faced
with criticism of yourself, team, functional area or organisation
- how to publicly acknowledge creative thinking and why it is
important to do so
- what the challenges are to creative thinking including selfpromotion and organisational politics