Maximise product sales in a vehicle parts operation

This standard is about identifying opportunities to increase sales of a particular part(s) and carrying out promotional activity which increases sales of the product and retains goodwill. The promotional activity must be a definite campaign that is planned beforehand and evaluated afterwards - it does not mean merely promoting products as a part of normal vehicle parts sales transactions.

For this standard parts may be new, refurbished or recycled.

P1 identify selling opportunities and assess their potential to attract new customers 

P2 identify opportunities which offer the greatest potential to increase sales 

P3 communicate essential features and benefits of products and services to customers in a manner which promotes a buying decision and retains goodwill 

P4 report sales opportunities accurately to the relevant person(s) 

P5 complete any relevant documentation fully and accurately 

P6 provide customers with information about promotions in a way which can lead to an increase in sales 

P7 identify and carry out actions which offer the greatest potential for converting promotional activity into orders 

P8 record the outcomes of promotional activities accurately 

P9 report the effectiveness of promotions to the relevant person(s) when requested

K1 current relevant legislation, regulations, codes of practice and guidelines relating to product sales 

K2 how to identify and assess sales opportunities 

K3 how to promote the features and benefits of products 

K4 how to promote products in ways that gain and build customer interest 

K5 how to evaluate the effectiveness of promotional activities 

K6 the difference between a feature of a product and a benefit of a product 

K7 how seasonal trends affect opportunities for sales 

K8 competitors’ promotional and marketing activities

1. **Relevant person(s)** include: 

Examples include report to an appropriate authority, implement company procedures and make enquiries about unattended items 

Examples include distribution of leaflets and/or samples, offers of customer incentives