Represent individuals’ needs to others

Business Sectors (Suites): Career Development
Developed by: CLD Standards Council Scotland
Approved on: 28 Jun 2021


This standard is for career development practitioners.

This standard is about representing individuals' needs to others through advocacy, negotiation and mediation.

Performance criteria

You must be able to:

  1. work with individuals to collect sufficient information to represent their interests
  2. ensure individuals have realistic expectations of the results of representation on their behalf
  3. recognise the differences between advocacy, negotiation and mediation and when each might be used
  4. identify contradictory information relating to individuals and resolve this with them
  5. use external services to represent individuals when it is in their best interests
  6. agree realistic contingency plans with individuals
  7. present individuals interests clearly and effectively to others
  8. negotiate within boundaries agreed with individuals
  9. offer constructive suggestions for resolution of issues
  10. consult with individuals at suitable points to ensure agreements meet their requirements
  11. record agreements using organisational procedures
  12. evaluate the effectiveness of representation activities and plan improvements as required
  13. act in ways that adhere to the ethical practice required within your organisation or profession
  14. challenge any prejudice, use of stereotypes, discrimination and unethical or oppressive behaviour
  15. encourage individual autonomy in the career development process
  16. promote inclusivity, diversity and equality of opportunity
  17. maintain confidentiality and security of individual information that meets relevant legal requirements and organisational policies
  18. demonstrate understanding of legal requirements, local procedures and own accountability for safeguarding young people and vulnerable adults

Knowledge and Understanding

You need to know and understand:

  1. legal, organisational and policy requirements relevant to your role and activities being carried out
  2. relevant ethical principles and codes of professional ethical practice and the consequences of not adhering to them
  3. the boundaries and limits of own professional expertise
  4. the boundaries of confidentiality, when it is appropriate to disclose confidential information to others and the processes required
  5. measures to safeguard young people and vulnerable adults
  6. the principles of negotiation, advocacy and mediation and when each might be used
  7. how to assess the effectiveness of representation activities
  8. the advantages and disadvantages of engaging with external services to represent the interests of individuals
  9. how to assess the level of representation required to best meet individuals' interests

  10. the range of skills, techniques and strategies used in representing individuals

  11. the potential of technology to improve delivery and how to overcome any limitations it presents

  12. the information necessary to represent individuals

  13. how to identify contradictory information relating to individuals
  14. how to identify and present key aspects of individuals' requirements
  15. how decisions are agreed and the systems for recording them
  16. how to analyse and reflect on representation activities using individuals' feedback and recorded outcomes
  17. how to encourage individuals' ownership of the career development process


Scope Performance

Scope Knowledge






Hardware (devices/kit) and online methods/tools/apps which can be used in the delivery and assessment of learning programmes.

Links To Other NOS

External Links

Version Number


Indicative Review Date

31 Mar 2026





Originating Organisation


Original URN


Relevant Occupations

Education and Training, Executive Coach, Functional Managers, Helpline Workers, HR Staff, Learning Mentor, Managers and Leaders with responsibility for interagency working, Personnel, Training and Industrial Relations Managers , Professional Occupations, Research Professionals, Teaching Professionals, Careers Advisers and Vocational Guidance Specialists, Line Managers, Supervisors and Team Leaders

SOC Code



advice, aspiration, career, client-centred, development, education, employment, equality, ethical, goals, group, individual, information, labour market, learn, motivation, needs, network, objective, partnership, plan, practice, refer, reflect, theory