Advocate with and on behalf of learners so that their interests are represented

Business Sectors (Suites): Adult Learning
Developed by: CLD Standards Council Scotland
Approved on: 30 Mar 2023


This standard is about supporting learners to develop their communication skills to represent their views and values to others. It also includes identifying what the needs and interests of learners or groups are and presenting their needs and interests accurately and fairly. Encouraging people to take part and become involved in advocacy supports the development of skills and confidence.

Performance criteria

You must be able to:

  1. choose models of advocacy to use according to the advocacy context
  2. agree with people the key issues they wish to address through advocacy, the desired outcomes and the information requirements
  3. assist people to engage with appropriate people, including decision makers
  4. discuss and agree with people opportunities to participate and to represent themselves
  5. assist people with planning what they want to communicate
  6. assist people to collect sufficient and valid information to enable them to support and present their views and interests
  7. agree with people how to tailor their presentation of their views and interests to different audiences
  8. help people to develop strategies to cope with any constraints or barriers they face in doing this
  9. review available information about the needs of people and collect additional information so that you can advocate on their behalf, with their agreement, where necessary
  10. present the interests of people to the audience, listen to the response of others and offer constructive feedback
  11. record and maintain records of the information presented and the actions taken
  12. review the outcomes of the representations with people, and agree appropriate consequent actions
  13. comply with relevant values, codes of practice, guidelines and ethical requirements
  14. meet the values and principles in relation to the requirements of this standard

Knowledge and Understanding

You need to know and understand:

  1. your role and responsibilities within the advocacy of people's views and interests
  2. models, methods and techniques of advocacy
  3. typical circumstances where people may need advocacy
  4. factors affecting the ability of people to participate and represent themselves
  5. methods of assessing the skills and confidence of people relevant to presenting their views and interests
  6. the importance of establishing realistic goals for the outcome of representations
  7. how to agree the advocacy needed with and for people including the goals, information needed and how to present the case
  8. the range of situations where representation may take place, and the factors to consider in preparing for these
  9. who to contact in order to pursue the interests of people
  10. the type of information needed and how to obtain additional information to ensure accurate and fair advocacy
  11. the importance of preparation when presenting views and arguments, the needs and expectations of the audience, and methods of achieving this
  12. the difference between decision makers and those who influence the decision-making process, and the importance of each
  13. communication skills appropriate to presenting views and interests
  14. typical issues and areas of concern raised though advocacy and ways to resolve them
  15. how to provide feedback and review the outcomes of advocacy with people
  16. how to take any required action following the advocacy representation
  17. legal, organisational and ethical codes of practice, guidelines and requirements relevant to your role
  18. the values and principles in relation to the requirements of this standard


Scope Performance

Scope Knowledge






Links To Other NOS

External Links

Version Number


Indicative Review Date

30 Mar 2028





Originating Organisation


Original URN


Relevant Occupations

Adult Learning Worker

SOC Code


adult learning