Engage audiences through digital, including social media
URN: CFAPRE008
Business Sectors (Suites): Public Relations (2013)
Developed by: Skills CFA
Approved on:
2016
Overview
Performance criteria
You must be able to:
Knowledge and Understanding
You need to know and understand:
Scope/range
Scope Performance
Scope Knowledge
Values
Behaviours
Skills
Glossary
Links To Other NOS
External Links
Version Number
Indicative Review Date
2016
Validity
Current
Status
Original
Originating Organisation
Original URN
Relevant Occupations
Advertising and Public Relations Directors, Public Relations Professionals
SOC Code
2493
Keywords
Public relations; engaging audiences; social media; digital media; data collection; reporting systems