Suite: Social Marketing  (Council for Administration)

Title	Suite(s)	Originator Suite
SMA 1.1. Plan, manage and evaluate social marketing research programmes	1	Council for Administration
SMA 1.2 Collect data on the knowledge, attitudes and behaviours of target groups	1	Council for Administration
SMA 1.3 Develop understanding of theories and evidence about what might influence the behaviour of target groups	1	Council for Administration
SMA 1.4 Analyse, interpret and synthesise data and research findings to inform social marketing strategy	1	Council for Administration
SMA 1.5 Develop and define segments within target groups to inform social marketing strategies	1	Council for Administration
SMA 1.6 Develop social marketing propositions and test their potential to influence the behaviour of target groups	1	Council for Administration
SMB1.1 Identify and manage relationships with social marketing stakeholders	1	Council for Administration
SMB 2.1 Establish social marketing strategies	1	Council for Administration
SMB 2.2 Evaluate and report on social marketing strategies	1	Council for Administration
SMB3.1 Develop a branding strategy to support social marketing strategies	1	Council for Administration
SMC1.1 Manage social marketing programmes	1	Council for Administration
SMC2.1 Manage communications for social marketing programmes	1	Council for Administration
SMC2.2 Manage complaints and criticisms about social marketing programmes	1	Council for Administration
Obtain additional finance for the organisation	1	Council for Administration
Manage finance for an area of marketing operations	1	Council for Administration
Manage a marketing budget	1	Council for Administration
Manage your own resources and professional development	1	Council for Administration
Plan the marketing workforce	1	Council for Administration
Recruit, select, and keep marketing colleagues	1	Council for Administration
Provide learning opportunities for marketing colleagues	1	Council for Administration

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